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Starting a Photography Business

Successful photographers are often asked how to go about establishing a photography business. If you have some photography experience and are considering converting your passion for photography into a career, you likely have some questions related to this process.  Making the decision to establish a photography company is a major step that will require expanding […]

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How Retailers Can Limit the Risks of Credit Card Fraud

  Retail credit card fraud isn’t fair, but it’s sadly a problem retailers can’t afford to ignore.  It Survey of Retail Security for 2021From the National Retail Federation: Nearly 40% of respondents stated that they experienced the highest fraud rate in multichannel channels like buy online, pick up in-store (BOPIS) compared to 19% in 2020.  […]

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Social Media SEO: How To Rank On Google (And Beyond)

By now, you’ve probably realized how important social media is for your business. This can help increase customer engagement, generate high-quality content, and drive online sales. However, what are the surprising benefits to having a social media presence? Believe it or not, social media is becoming an increasingly important tool for SEO, and if you’re […]

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Eco-friendly Hospitality: 5 Ways to Reduce Restaurant Waste

Quality meals are expensive, and restaurant owners understand this. While part of that cost is reflected in the price of a dish, there’s also a hidden environmental cost: food waste. Restaurants around the globe deal with a large amount of food stock every day. To ensure that customers are served high-quality food, many of these […]

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Social Selling on Instagram for Brand Awareness

Social media has been a key part of digital life for the last decade. Brands have used that to their advantage—leveraging social media to build brand awareness, discover new audiences and even close sales.But of all the social media platforms, Instagram has become one of the most valuable for retailers. Instagram’s visual-first platform is ripe […]

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5 Tips for Managing a Multi Location Retail Business

Management of retail stores is not easy. And when there are multiple locations, it can become even more difficult.  Businesses that want to expand and scale need solid procedures to ensure smooth operations. In this article, we’re going to explore some tips to help you manage multiple retail store locations. You’ll hear retailers and experts […]

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Putting the art before the cart: how the Last Bookstore became a Los Angeles landmark

Once upon a time…a book lover become a bookstore owner In a downtown Los Angeles loft, The Last Bookstore was opened in 2003. Slowly, it has grown in size (it’s now housed in a 22,000 square foot former bank building on Spring street) and become both a local institution and tourist haven. These days, you’ll […]

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