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Social Selling on Instagram for Brand Awareness

Social media has been a key part of digital life for the last decade. Brands have used that to their advantage—leveraging social media to build brand awareness, discover new audiences and even close sales.But of all the social media platforms, Instagram has become one of the most valuable for retailers. Instagram’s visual-first platform is ripe […]

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2021 Holiday Selling Guide: Tips to Prepare for Holiday Sales

The 2021 Holiday sellingSmall retail stores across the country are expected to have a busy season. With the FDA’s approval of vaccines in late 2018, we are entering a post-COVID-19 period. Consumers want to relieve their pandemic stress with some retail therapy. But this act of “revenge spending” won’t be done without careful consideration from […]

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2021 Holiday Selling Guide: Tips to Prepare for Holiday Sales

2021 Holiday sellingSeason is expected to be big for small retailers across the nation. With the FDA’s approval of vaccines in late 2018, we are entering a post-COVID-19 period. Consumers want to relieve their pandemic stress with some retail therapy.  But this act of “revenge spending” won’t be done without careful consideration from consumers, primarily […]

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