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A Guide to Understanding Business Analytics

Business analytics is the practice of iteratively applying data-driven analytical methods to improve business decisions and performance. It is a multidisciplinary field that incorporates methods and techniques from statistics, data mining, machine learning, operations research, and business intelligence. Business analytics can be used to understand and respond to business problems, such as improving decision making, […]

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How to Hire Quality Employees

When you’re running a foodservice business, employee turnover and temporary restaurant staffing is something you’re going to need to effectively manage—and that comes with its own set of challenges. According to a recent study, 68% of restaurantsThe average person felt that the task of hiring managers and other service personnel has become more challenging, as […]

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Offline Marketing Basics for Businesses

Online marketing has become a rage. Marketing has become digital, whether it’s through online advertising or social media. However, offline marketing is just as powerful in helping businesses grow their reach and raise brand awareness.  Offline marketing simply means any marketing activity that does not take place online. It can be done in a variety […]

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Starting a Photography Business

Successful photographers are often asked how to go about establishing a photography business. If you have some photography experience and are considering converting your passion for photography into a career, you likely have some questions related to this process.  Making the decision to establish a photography company is a major step that will require expanding […]

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How Retailers Can Limit the Risks of Credit Card Fraud

  Retail credit card fraud isn’t fair, but it’s sadly a problem retailers can’t afford to ignore.  It Survey of Retail Security for 2021From the National Retail Federation: Nearly 40% of respondents stated that they experienced the highest fraud rate in multichannel channels like buy online, pick up in-store (BOPIS) compared to 19% in 2020.  […]

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Social Media SEO: How To Rank On Google (And Beyond)

By now, you’ve probably realized how important social media is for your business. This can help increase customer engagement, generate high-quality content, and drive online sales. However, what are the surprising benefits to having a social media presence? Believe it or not, social media is becoming an increasingly important tool for SEO, and if you’re […]

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