Cyndy Lane, Author at Small Business Sense

Cyndy Lane

Author Archives: Cyndy Lane

Recipe Costing 101: How to Get Started

Having a great new recipe might not mean much if you don’t have the right pricing to go along with it. Whether it’s working on a new spin on a classic dish, or coming up with a unique creation, recipe building is an essential part of running a restaurant. Recipe costing is an important aspect […]

Lightspeed’s Report on the State of Retail, and What it Means for your Business

Two years of rapid change, disruption, and acceleration have brought the retail industry to a new level. new era.Independent retailers face changing health regulations and supply chain woes. They also have to deal with a constantly evolving workforce. What are the next steps for business owners? Small Biz Sense was always keen to better understand […]

The Retail Inventory Method: A How-To Guide

When you run a store, it’s critical to keep a finger on the pulse of your business. Paying attention to metrics like inventory value can reveal a lot about the state of your company’s finances and its operational efficiency. Though knowledge is the best power, managing and counting inventory can take a lot of time. […]

Mother’s Day Promotion Ideas for Your Restaurant

According to National Restaurant Association, roughly four in 10 Americans will eat out on Mother’s Day 2022. While that’s a lot of potential business, that also means that the competition is high to get folks in the door. With one of the busiest restaurant days of the year fast approaching, we have some Mother’s Day […]

Is Your Website Following DOJ’s Accessibility Guidance?

The U.S. Department of Justice (DOJ) created new guidelines for website accessibility in March. They are consistent with Web Content Accessibility Guidelines, (WCAG), which help to provide communication, public accommodations and technical standards. In short, your website needs to be accessible to people with disabilities under the Americans with Disabilities Act (ADA). Website accessibility is generally a requirement […]

Uniting the Hotel Ecosystem: How Generator Simplified Their International Ops with Lightspeed

What can you do to maintain consistency across locations in a rapidly growing company? Generator’s approach to technology might provide an answer. There are 19 properties in Europe and the USA.Four of which take the name of their US counterpart Freehand), they’ve brought everything from revenue reporting to payments under a one-stop platform: Small Biz […]

5 Tips for Better Ad Targeting: Facebook and Google

It’s never too late for retailers to develop marketing and promotional strategies and an online strategy is the most cost-effective way to reach shoppers. While there are many avenues retailers could use to promote their promotions online with over 94% US internet users (Source: Comscore 2013,Google Display Network, (GDN) allows you to target niche markets. GDN […]

7 Successful Restaurant Direct Mail Campaign Ideas

Direct mail can be an old way to get customers into your restaurant. It’s 2021 Study by the US Postal ServiceIt was found that 66% of millennials think direct mail information is better than email. 80% look forward to receiving the daily news. In this article, we’re going to take a look at how owners […]

Guide to the National Restaurant Association Show 2022

National Restaurant Association Show (NRA), has been the premier event in the foodservice sector since 1919. Following a two-year absence, the biggest tradeshow for hospitality has returned and is better than ever in 2022. Each year, McCormick Place hosts the Chicago-based show. The event spans three buildings and four floors. Show 2022 boasts more than […]

Vegan Menu Ideas for Your Restaurant

From the beginning, vegan food has grown. USD $3.9Billion in 2017 to USD $7 BillionThe trend is expected to continue into 2020. As the popularity of veganism and plant based eating continues to rise, restaurateurs can’t sit idly by. From a profitability perspective, introducing vegan menu items makes sense; if your restaurant can rise to […]

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