Cyndy Lane

Author Archives: Cyndy Lane

Cyndy is business journalist with a focus on entrepreneurship and small business. With over a decade of experience covering the startup and small business landscape, Cyndy has a reputation for being a knowledgeable, insightful and approachable journalist. She has a keen understanding of the challenges and opportunities facing small business owners and is able to explain them in a way that is relatable and actionable for her readers.

Lightspeed’s Report on the State of Retail, and What it Means for your Business

Two years of rapid change, disruption, and acceleration have brought the retail industry to a new level. new era.Independent retailers face changing health regulations and supply chain woes. They also have to deal with a constantly evolving workforce. What are the next steps for business owners?  Small Biz Sense was always keen to better understand […]

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Is Your Website Following DOJ’s Accessibility Guidance?

The U.S. Department of Justice (DOJ) created new guidelines for website accessibility in March. They are consistent with Web Content Accessibility Guidelines, (WCAG), which help to provide communication, public accommodations and technical standards. In short, your website needs to be accessible to people with disabilities under the Americans with Disabilities Act (ADA). Website accessibility is generally a requirement […]

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Uniting the Hotel Ecosystem: How Generator Simplified Their International Ops with Lightspeed

What can you do to maintain consistency across locations in a rapidly growing company? Generator’s approach to technology might provide an answer. There are 19 properties in Europe and the USA.Four of which take the name of their US counterpart Freehand), they’ve brought everything from revenue reporting to payments under a one-stop platform: Small Biz […]

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5 Tips for Better Ad Targeting: Facebook and Google

It’s never too late for retailers to develop marketing and promotional strategies and an online strategy is the most cost-effective way to reach shoppers. While there are many avenues retailers could use to promote their promotions online with over 94% US internet users (Source: Comscore 2013,Google Display Network, (GDN) allows you to target niche markets. GDN […]

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Guide to the National Restaurant Association Show 2022

National Restaurant Association Show (NRA), has been the premier event in the foodservice sector since 1919. Following a two-year absence, the biggest tradeshow for hospitality has returned and is better than ever in 2022. Each year, McCormick Place hosts the Chicago-based show. The event spans three buildings and four floors. Show 2022 boasts more than […]

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