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How Influential Are Social Media Influencers?

A “social media influencer” is the most important job in the world. It doesn’t take much to get paid to promote a product if you are well-connected online. If you become extremely well-connected — like, say, the Kardashian clan’s Kylie Jenner — you can command jaw-dropping fees. Jenner, the world’s top-rated social media influencer, is […]

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