Over 78% of Instagram users look for information on brands, services, and products on Instagram. Approximately the same percentage of Instagrammers also think that brands that are on the social media platform are trustworthy and popular. If you have a business but have not yet set up an Instagram account, what are you still waiting […]
Continue ReadingBranding is a critical component of any business. You can have a fully fleshed-out business idea, with a great business model that offers a lot of value, but attracting customers can still be nigh impossible without the look that tells your customers who you are and the energy you bring, and what they can expect. […]
Continue ReadingLife is tough for many small businesses right now. With a record 250,000 facing closure this year without additional support during the pandemic, effective marketing will prove more important than ever. But what mix of channels can engage the largest audience? While many are focusing their efforts online, offline marketing can be cheaper, less competitive […]
Continue ReadingBack in the day, before social media, the only way to get money from publicity was to either be a politician, musician, movie star or professional athlete. Today however, the opportunities for a regular person to make money are unprecedented and limitless, given the variety of platforms available. In 2003, society saw the early beginnings […]
Continue ReadingPeople may fool themselves into thinking that writing a children’s picture book is easier than writing a novel, but in reality, it takes just as much work! Writing a children’s picture book is rewarding, and you want to be able to reach their hearts the way your favorite story as a child did. Today, we’re going […]
Continue ReadingThe key to conducting an effective marketing campaign is proper adjustment of planned actions to the audience it will reach. This is where data science comes in handy by shifting attention to fields that should be developed in order to reach as many people as possible and maximize benefits. Even though data science does not […]
Continue ReadingThe greatest challenge that the vast majority of businesses face is generating enough leads and getting a sufficient level of traffic to their website. This has forced companies to reevaluate their budgets and focus more spending on lead generation in an attempt to further expose their products / services and brand to a new, larger […]
Continue ReadingWith the advent of technology, there have been several changes in the way companies market themselves. Although marketing is still one of the integral parts of a company’s growth, the mediums have changed. Nowadays, more and more companies are utilizing the internet and online marketing to reach more customers. This is not a problem, given […]
Continue ReadingWhy don’t I have new traffic? I have a great product here so why doesn’t anyone want it? How do I reach people who need my service? If you’re a small business, you’ve likely asked yourself these questions. You have a great product or service, but have trouble finding your target audience. Chances are, you need […]
Continue ReadingThe value of the relationship between business and technology in this day and age simply cannot be overstated. Without the right technology in place, there are very few, if any, businesses that would be able to survive. From the technology that you use to take and process orders to the manner in which you communicate […]
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