Brand Building 101: The Right Way to Use Social Media to Promote Your Business
In the grand scheme of entrepreneurship, creating a business is the easy part. You come up with a concept, a name, build your team, maybe you patent something, and voila! You’re now technically a business. However, there’s one crucial step still to come – unveiling your business to the world. In truth, many businesses will […]
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Are We Shifting From Real-Time Marketing to “Right-Time” Marketing?
This digital era is moving at blazing speed, all thanks to the rapidly growing technology! If you own a business, be it a startup or an established firm, you have to rise above the crest of the digital wave else your business would end up floating somewhere in the ocean of “would be” organizations. Furthermore, […]
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Adopting Corporate Video Production in Marketing
Human beings are visual creatures by nature and because of this, video content has a greater appeal compared to textual content. Around the world, businesses are rapidly changing their traditional marketing strategies and moving towards digitisation through video marketing. Videos are an important marketing tool being adopted by businesses in emerging markets in Asia to […]
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