The Importance of Branding

Branding is a critical component of any business. You can have a fully fleshed-out business idea, with a great business model that offers a lot of value, but attracting customers can still be nigh impossible without the look that tells your customers who you are and the energy you bring, and what they can expect. A picture says a thousand words, and the branding that you use can introduce your business to customers in split seconds. 

It’s more than just a logo. It’s the colors you use. The font. The imagery. The voice. It is creating a brand identity and persona that people can relate to and remember. 

Why Branding is Important 

Branding is critical for several reasons, and it is never something you should do without the right support and help. A great branding and design agency can make a massive difference in your branding efforts. Done right, you can reap many benefits, done wrong, and you can actually turn customers away. Always use the help of professionals to help you nail your branding. 

  1. Helps Improve Recognition and Stand Out 

The most important reason why branding is so important is that it helps you become recognizable. If you have a different look online, in store, and on your social profiles, people won’t really feel or recognize if they have stumbled across your business again. Repeat interaction is one of the most powerful ways to get new and loyal customers, but if it doesn’t feel like it’s you, then you are losing out. 

The other part of this is that done right, your efforts to define yourself visually should also help you differentiate from your competitors. This is massively important, and done right can start to turn your competitor’s customers over to you. 

  1. Helps Tell Customers What Your Business is About 

A picture is worth a thousand words, and when your branding is professionally done and well thought out, so too can your branding. It can help tell customers if you are serious and professional, futuristic, fun, crafty, artistic, and so much more. The tropes and the design elements you will need to convey these traits are well established, meaning you can use colors and symbols to help tell customers about your brand without cluttering it up with too many words. 

  1. Helps Support Marketing 

A strong brand is recognizable and memorable. Just think about some of the logos used by the world’s biggest brands. Everyone recognizes the Apple symbol, or Nike’s check or even the McDonald’s M. Not only do they recognize it, but that symbol has forever been ingrained in the minds of the population. 

The other way branding can help, beyond just through the use of a recognizable symbol, is with the help of merchandising. Have a tote bag with your advertising on it, and you can actually convince customers to be walking billboards for your brand. 

4. Helps Unify Your Business Across Platforms 

Great, strong branding can make it easy to find you and recognize you across platforms. This applies both offline, online, and on any other sites, you may be featured or mentioned in. In-store, this can apply to both what your employees wear and to the visual merchandising of your store. Online it’s everything right down from the look to the UX.  

Chung Nguyen

Chung is a seasoned business journalist with a focus on sustainability and corporate social responsibility. With over 15 years of experience covering the world of finance and economics, Rachel has established herself as a respected authority on responsible business practices. Throughout her career, Chung has interviewed some of the most influential leaders in the corporate world and has covered major business events such as the World Economic Forum and the United Nations Climate Change Conference. She is also a regular contributor to leading business publications and has won several awards for her work. Chung's passion for promoting sustainable business practices has also led her to author a book on the topic.