5 Easy Tips to Skyrocket Your Instagram Marketing

Over 78% of Instagram users look for information on brands, services, and products on Instagram. Approximately the same percentage of Instagrammers also think that brands that are on the social media platform are trustworthy and popular.

If you have a business but have not yet set up an Instagram account, what are you still waiting for! Create your account today. The more presence you have on social media, the better it is for your business and image in the market.

On the other hand, if you are having trouble with marketing your brand on Instagram, you have definitely come to the right place!

Using Instagram as a means to publicise and grow your business is quite easy, once you know the right marketing strategies. We are here to help you out with that. In this article, we will discuss in detail 5 easy tips that can help skyrocket your Instagram marketing.

Buy Instagram Followers

Being able to simply buy followers on Instagram does sound enticing. But, merely buying followers is not the key to having a successful and popular Instagram account, since most websites that “sell” followers use bots for doing so.

In order to actually be successful on this platform, you would need to buy real followers. You can use websites such as Viralyft, GetViral.io, and SocialPackages.net to do this. Buy a moderate amount of followers at a time, so that your growth is organic.

To gain engagement on Instagram, you must continue to attract followers with your posts and stories, as this is not something you can really achieve by just buying followers. 

Analyse Your Audience

Business profiles on Instagram have access to a tool known as Insights, which is provided by Instagram itself. Using this tool, you can study the demographics of your audience as well as their average activity schedule. 

By learning about the demographics of your followers, you can create more content to attract more similar Instagrammers to your profile. At the same time, you can also keep your current followers constantly engaged.

It also gives you a better idea of what sort of posts would interest your audience more, as different age groups, genders, and nationalities have varying interests. On the other hand, knowing when your followers are most active can help you schedule your posts. 

You can create a timetable based on the data provided by Insights and post pictures, videos, stories, and Reels accordingly. This will help you to maximise audience engagement as most of your audience will be active.

Use Hashtags

Adding even a single hashtag to your posts can increase its engagement by up to 12.6%, according to a study by Hootsuite. However, it is important to use hashtags that are relevant to your post. The more interested users that view your post, the higher the chances are of them following your account.

Using around 11 hashtags per post is the ideal number to get maximum audience engagement. Additionally, the longer they are, the better. Given the enormous amount of competition on this platform, avoid using the more basic and popular hashtags. Go for the more specific ones.

Study Your Competitors

You will find multiple other businesses like yours and it is wise to keep track of your competitors. All of them, including you, have the same target audience. You can get inspiration on how to entice this audience using your posts, by looking at others’ feeds. 

Analyse the type of posts that attract most engagement on your competitors’ feed and imbibe the features that stand out. However, avoid replicating anything from their posts. Keep your content fresh and unique, and merely try to gain inspiration from others’ feeds.

You can also look to collaborate with your competitors on certain occasions or posts, as this helps both of you. It introduces you to their followers and vice versa, thereby increasing audience engagement for both of you.

Collaborate with Influencers

A great way to publicise your business on Instagram is by collaborating with various influencers, who already have a wide fanbase. This provides you with a huge amount of exposure on the platform and is a great way to advertise your products and services.

One way of doing this is by sponsoring them for a certain video or post. They will then mention your brand as a sponsor and tell their followers and viewers briefly about your brand. Those interested will then visit your profile, and if they like your work, they will start following you. 

Another way in which you can do this is by collaborating with influencers who are in your niche. For example, if you have an organic hair product business, you could collaborate with a beauty and lifestyle influencer. They can then promote you on their videos and posts, and advertise your product by telling their audience how well it works.

Once you get a grip on these 5 easy tips, you can breeze through this social media platform all the way to popularity. With such a huge number of prospective followers and customers (almost 500 million daily users!), you can certainly boost your business on Instagram. All you need are specific marketing strategies that can set your account on the right path.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.