Checklist for Starting a Construction Company

If you are thinking about starting a construction company, you have chosen the right time. The American Institute of Architects has predicted there will be a 4 percent increase in spending for non-residential construction in 2019. So, especially if you want to get into the commercial construction business, you are in luck. Having a construction […]

Continue Reading

12 Things Employees Look for in their Workplace

The contemporary job market is undoubtedly competitive, but that competitiveness isn’t just limited to the prospective employees that face off against one another. The businesses of today are confronting their own challenges in attracting the right talent to their doorstep – as well as retaining qualified personnel in the long-term. Understanding exactly what it is […]

Continue Reading

Interview: How A 100-Year-Old Company Is Breaking Through The Digital World

[The following is a transcript of an interview with President and CEO Paul Bellantone of the PPAI. Interview conducted on September 4th, 2019] Promotional product marketing has been around for centuries, and is a tried and true marketing method that is still as effective as ever. The Promotional Products Association International, or PPAI for short, […]

Continue Reading

How to Find the Right Social Media Influencers for Your Brand?

Social media influencers are all the buzz, with large audiences and powerful influence over them. In fact, 87% of shoppers admitted they’ve bought something because an influencer recommended it; 84% of marketers agree that influencer marketing works. Before you start contacting influencers, take some time to research them online, and look into their statistics. Finding social media influencers […]

Continue Reading