5 Tricks to Finding a Catchy Name for Your Business
How about something dazzling, something with alliteration?
Or maybe you’d prefer a stylish and straightforward title that is elegant and straightforward?
The point? There are too many options, and all you know is you want a business name that resonates with your audience.
Don’t give up hope. We have all the points to consider here that will help you discover the perfect name for your new business.
1. Make the Product or Service Obvious
Have you ever driven past a store with some noninformative title, such as Things? If so, chances are you may have wondered what that store sold, but it’s doubtful you stopped to find out.
Your business name should make it clear what your expertise is.
2. Witty or Straight-Laced?
Although it’s tempting to create a witty name, consider carefully here. Specifically, think about your audience and what they expect.
Your target audience should have a significant impact on your name. More serious firms have straightforward names. Ones catering to creative crowds or individuals seeking fun-loving services or products may have witty titles.
“A company’s name should reflect its priorities and consumer expectations,” states Randall Isenberg, founder of the Law Offices of Randall B. Isenberg. Attorneys, for instance, are expected to have upstanding, proud business titles.
On the other hand, a pet parlor can get away with a name like Paws Paradise.
3. Consider Your Brand
Entrepreneurs must also consider what connotations their name inspires. The words and phrases used should bring specific images and emotions to the forefront of those reading or hearing it. Those associating images should represent the heart of your brand.
For many, this may mean the name has a story behind it. The name for Google, for instance, derived from a joke. For others, it may require the use of consonance or assonance.
Whatever you do, keep it short.
4. Avoid Fancy Spellings
Resist the urge to add unusual spellings for one simple but good reason: no one will remember it. When potential consumers try to find your store or business online, they will never be able to.
The result? Lost revenue.
But that doesn’t mean your name can’t be unique. Consider combining words as Facebook did, utilizing an unknown word, or creating one. Our brains are hardwired to have preconceived notions about words we know, so these tactics have the advantage of creating a positive or negative connotation with that brand.
5. Think of the Future
Finally, consider the future. If you believe there is the slightest chance your company will branch out to other locations or into different sectors, avoid limiting yourself by choosing a narrow company name.
Ottowa’s Auto Parts may get your message across, but when you expand into a different state, the name will only confuse customers.
The Perfect Name
Use these five tips to find the perfect name for your company.
What’s in a name? Indeed, as all entrepreneurs know, a whole lot of thinking.
