How to Find the Right Social Media Influencers for Your Brand?

Social media influencers are all the buzz, with large audiences and powerful influence over them. In fact, 87% of shoppers admitted they’ve bought something because an influencer recommended it; 84% of marketers agree that influencer marketing works.

Before you start contacting influencers, take some time to research them online, and look into their statistics. Finding social media influencers is easy, but choosing the right ones can make your campaign successful.

Keep reading to discover how to find social media influencers that’ll fit your brand mission and bring you sales.

Who Is a Social Media Influencer?

Social media influencers are social media users who have established themselves as an authority in their field and have access to a big audience. They have gained the trust of their audience and are able to ‘influence’ them with authenticity, knowledge, and professionalism.

Do Proper Research

The best way to find influencers is to meet them where they are: on social media. You can do this by exploring hashtags related to your niche or search on Google.

Also, there are influencer marketing platforms that connect brands with influencers. You can browse different influencers and filter results based on location, number of followers, engagement rates, and niches.

Explore the Influencer’s Online Presence

The article “The Fool-Proof Guide To Social Media Influencer Marketing” from SocialBook says that influencer marketing gives companies access to a huge number of potential customers they couldn’t otherwise reach. However, for this to work, the audience needs to trust the influencer.

Before you hire a social media influencer, look into their engagement rate. Observe how they interact with their audience and read the comments on a few posts.

Does the influencer reply to comments? Do they answer questions about other products they’ve promoted? Are the comments substantial and meaningful or bot-like?

Check for Fake Followers

Most companies go after influencers with a huge following, which makes sense, because they want to reach as many people as possible. However, you should be extremely careful about this. Some influencers buy fake followers to boost their follower number, but luckily, there are tools to check this.

The reason why you should avoid these influencers is because fake accounts don’t produce engagement. You’re likely to have more success with a smaller influencer whose followers are highly engaged.

Plan Your Outreach

Once you have an initial list of influencers, it’s time to plan your outreach. Start by liking, sharing and commenting on their posts, and then reach out directly. Make your message feel personal, and explain everything clearly.

Better yet, try to meet with the influencer in person. Attend the same events they go to, or simply try to schedule a meeting so you can discuss your needs. It’s important to be patient, as influencers receive tons of requests just like yours.

Now You Know How to Find Social Media Influencers for Your Brand!

We hope these tips help you learn how to find social media influencers that’ll promote your brand and bring you new customers.

For more small business tips, check out some of our other articles where we break down the best marketing methods for growing your brand.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.