Staff Account, Author at Small Business Sense

Staff Account

Author Archives: Staff Account

3 Easy Ways to Use Metrics to Improve Your Business Model

Metrics can be invaluable when looking to make your business model more robust. Every business has areas in which their methods of bringing in revenue are not as effective as they could be. If you focus on the problem areas where revenue generation might be dwindling, you can scale your business model and be more […]

3 Easy Ways to Grow Your Local Presence Online

Your business might be open, but that alone won’t entice customers to keep coming through the door from morning until night. The increasing technology that’s available to small business is something that can be used to your advantage, though, and this can help you stay competitive. Did you know that more than 50% of searches […]

How to Use Business Financing to Help Deal With Tariffs

If you’re a small business owner in the United States, chances are you’re aware of recent trade tensions between the U.S. and China. As of this writing, President Trump has levied tariffs on $200 billion worth of Chinese goods, and is planning to add even more in the coming weeks. What started off as a […]

How You Can Grow Your Business by Offering Seminars

If you’re a successful business owner, it’s no doubt you’ve spent years becoming an expert in your field. After you’ve become successful, you have the opportunity to help others prosper in the same field. This can be ideal in growing your business, forging new relationships, and generating exposure. According to Paul Michaels, founder and CEO […]

3 Good Reasons Why Your B2B Business Needs a Blog

It’s not just consumer-facing businesses that need blogs, it’s also B2B businesses. The best way to think about a corporate blog is that it is just another digital marketing channel. If you put out a weekly email newsletter, or if you have set up a few social media channels, then you definitely need a blog. […]

12 Things You Should Put In Your Staff Handbook

A staff handbook (or employee manual) describes the business expectations, policies, and rules for staff members. It usually includes information about what staff can anticipate from the employer. When a new team member gets hired, they are provided with a copy of the staff handbook for new employees and a form to sign stating that […]

10 Cheap Ways to Advertise Your Business

Small business marketing can be a daunting task, especially for those who don’t have much of a budget for it. Fortunately, you don’t have to spend a lot on marketing efforts. The following suggestions are ideal for businesses who want to get started but aren’t able to spend much. 1. Share Great Quality Content for […]

What Is Co-Employment and Is it Right for Your Business?

Co-employment is a way for company owners to outsource their payroll, HR, benefits, and comply with legal regulations. Since a significant portion of time and money can go into achieving compliance with state and federal labor regulations, it can be helpful to outsource these responsibilities. What is Co-Employment? Co-employment is the term given to the […]

5 Ways to Improve Your Customer Service this Year

For a business to be successful, it must have customers. The best way to be sure customers come back is to have excellent customer service. Even in a highly competitive market, the price is not always the critical deciding factor in where individuals choose to give their business. In many cases, customers are willing to […]

6 New Technologies to Kickstart a Digital Transformation for Your Business In 2019

Technological innovation is showing no signs of a slowdown. In fact, in many areas, it seems to be picking up speed. Artificial intelligence, machine learning, big data, the blockchain, IoT — all these different platforms are altering the face of the world as we know it. Couple that with the hugely competitive landscape we currently […]

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