Staff Account, Author at Small Business Sense

Staff Account

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4 Reasons Engaging in Your Community Will Help Create More Marketing Opportunities

Community engagement is essential because it’s a chance for businesses to nurture their fan base, users, and customers. Also, the actual value of a community lies in the level of engagement that they have. A community that’s engaged with your message will enable the word to spread much faster. This will help more momentum build […]

5 Small Adjustments That Can Help Your Marketing Strategy Succeed

Determining which channels are the most effective in getting your message to the right audience is crucial to make sales in business. If your results are making you question your marketing strategy, it’s a good idea to give it a closer look. 1. Evaluate the Data If your current marketing strategy isn’t working, it’s essential […]

6 New Uses of AI to Improve Your Business Website

AI is a powerful tool that can be utilized to help improve user experience, refine search results, and provide recommendations. Many industries have recognized the power of AI, and it’s integrated into many online tools. AI can help you save time and resources, offer a better customer experience, and reduce expenses. Plus, AI will “learn” […]

Are You Making These 5 Web Analytics Mistakes?

It has been said that ‘You cannot control what you don’t measure’. When it comes to online marketing, the only way you will know if your strategy is succeeding or failing is through web analytics. This involves using tools such as Finteza to monitor user actions in order to derive useful marketing insights. However, web […]

5 Ways to Improve Your Business Strategy

A stagnant company does not last long in the business world. As society evolves, so, too, should businesses. Whether you are struggling to keep your firm afloat or are looking to the future, following a strong business strategy will provide stability and encouragement necessary for success. 5 Easy Ways to Improve Your Strategy Improving business […]

4 Reasons Launching a Podcast Should Be Your Next Business Play

Podcasts have become an integral part of marketing strategies, but their popularity hasn’t always been at the level it’s at now. More and more listeners are beginning to recognize and appreciate the value that they can get through podcasts that other digital media sources can’t quite offer. Podcasts are now considered one of the best […]

7 Top Tips to Help Your Marketing Posts Go Viral

While it might come as a surprise, it isn’t possible to create content that will go viral. No matter how big of an audience you have, viral content almost always happens without any input. However, by looking at viral content as examples, marketers have found specific guidelines that can increase the chances of your content […]

Ways to Ensure Your Managers to Get the Best Out of Your Employees

For many people who have never been a manager, they may see management as the modern-day equivalent of being a king. Sit in a corner off in a comfortable leather chair and issue proclamations and give orders to your knights. While there might be a corner office and leather chair involved, one thing is clear: […]

6 Unique Ways to Improve Communication in Your Business

Effective communication can affect nearly everything in business. Companies that have high quality internal and external communication can be more successful and can outlive businesses that struggle with it. Employees who work in companies that have effective communication strategies have a much better chance of being successful. Since poor communication can be a serious issue, […]

New Innovations That Will Impact Business

Business strategies should evolve with innovation. Just look at what the internet has done for business: from making it easy for customers to leave a review to giving birth to e-commerce. Randall Isenberg, partner at the Law Offices of Randall B. Isenberg, always has an eye on developing technology that can impact his business. “I […]

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