Cyndy Lane

Author Archives: Cyndy Lane

Digital Marketing Basics for eCommerce and Beyond

If you’re an independent entrepreneur with an eCommerce business or online store, you’ve probably participated in some aspect of digital marketing. Maybe you’ve posted about your products on social media. You might have sent your customers a welcome email. Or maybe you’ve even purchased an ad through Google. If so, you’ve already been working in […]

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Women in Hospitality: A Musician Turned Wine Director’s 42-year Journey

Astrid Young is a 42-year veteran of the hospitality business. After starting out as a side-gig as a musician in hospitality, Astrid Young found a rewarding career in the restaurant industry.  From neighborhood bars to five-star hotels, Young’s journey eventually led her to the high-end world of wine. Young, now Wine Director at Young’s Cellar […]

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Saint Patrick’s Day Promo Ideas for Your Restaurant

On March 17, restaurants and bars around the world will serve countless pints of beer to an estimated 33 million people for Saint Patrick’s Day, generating roughly 5.3 billion dollarsSales It doesn’t matter if your establishment doesn’t typically cater to the Saint Patrick’s day crowd, there’s always a way you can get in on the […]

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Digital Marketing 101: An Intro for Golf Courses

It wasn’t long ago that a good website or a focused email campaign was all you needed to attract new customers and share information with your existing clientele. Since then, digital marketing is much more than just these highly successful strategies.  In fact, today’s diverse digital world presents many innovative opportunities to get your message […]

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