The food industry offers the most free samples of all markets. Whether it’s a tray of teriyaki chicken at the counter of a mall food court, or a cheese shop offering unlimited tastes, we’ve all taken a free bite and wanted more. Though this strategy is most commonly practiced in food courts and specialty shops, […]
Continue ReadingThere’s no getting around it: 2020 was a rough year for in-store traffic. The April 2020 price drop was a staggering 96.4%Foot traffic is increasing for US retailers. Traffic is beginning to rebound, and Black Friday is almost here. Traffic is half the amountIt will be 2021. Most retailers share the goal of driving more […]
Continue ReadingThe 2021 Holiday sellingSmall retail stores across the country are expected to have a busy season. With the FDA’s approval of vaccines in late 2018, we are entering a post-COVID-19 period. Consumers want to relieve their pandemic stress with some retail therapy. But this act of “revenge spending” won’t be done without careful consideration from […]
Continue Reading2021 Holiday sellingSeason is expected to be big for small retailers across the nation. With the FDA’s approval of vaccines in late 2018, we are entering a post-COVID-19 period. Consumers want to relieve their pandemic stress with some retail therapy. But this act of “revenge spending” won’t be done without careful consideration from consumers, primarily […]
Continue ReadingRetail has had a remarkable year. Black Friday is barely behind you and now it’s time to turn your attention to that last-minute dash for holiday gift sales—the increasingly important, Super Saturday. It’s a highly competitive time of year, and no doubt many retailers will be eyeing an extra sales kick to ease some of […]
Continue ReadingIf you are a sales expert, then chances are you have a plethora of offerings that you can use to monetize your knowledge. Whether they be books, online courses, or consulting services, you need to ensure that you have multiple revenue streams. But just as critical as those revenue streams are the ability to accept […]
Continue ReadingMany companies know that they should focus on their sales team because that’s where the money is coming from. It’s a good place to start but by implementing sales operations, companies can really increase the effectiveness and efficiency of the sales team and increase revenue as a result. Odds are that you are already practicing […]
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