Cyndy Lane

Author Archives: Cyndy Lane

Cyndy is business journalist with a focus on entrepreneurship and small business. With over a decade of experience covering the startup and small business landscape, Cyndy has a reputation for being a knowledgeable, insightful and approachable journalist. She has a keen understanding of the challenges and opportunities facing small business owners and is able to explain them in a way that is relatable and actionable for her readers.

Restaurant Guide: 6 Tips to Prepare for Patio Season

Restaurants typically serve an assortment of dishes. Increase in businessDuring the COVID-19 pandemic, many restaurants around the world have survived by utilizing the patio season.  Global restaurateurs responded to unprecedented restrictions and guidelines in 2020. Outdoor dining is safer than indoor eating, so business owners transformed parking lots into pedestrian walkways to provide seating for […]

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More Employers Drop Preemployment Pot Testing

You are in a fantastic time to seek work. Employers are having a hard time finding enough workers to fill jobs. Employers are increasing wages in order to lure qualified candidates. They’re also finding another good way to entice prospective hires: excluding marijuana from pre-employment drug tests or eliminating drug tests altogether. Employers face many state and federal […]

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The Top Restaurant Trade Shows and Conferences in North America (in 2021)

Let’s face it, the world has changed, and one of the industries that suffered one of the biggest (and quickest) head-to-toe transformations has been the events industry. While the in-person component of many restaurant trade shows or conferences has gone virtual, most events are still powering through to find new creative ways to educate, inspire […]

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How to Hire Quality Employees

When you’re running a foodservice business, employee turnover and temporary restaurant staffing is something you’re going to need to effectively manage—and that comes with its own set of challenges. According to a recent study, 68% of restaurantsThe average person felt that the task of hiring managers and other service personnel has become more challenging, as […]

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Offline Marketing Basics for Businesses

Online marketing has become a rage. Marketing has become digital, whether it’s through online advertising or social media. However, offline marketing is just as powerful in helping businesses grow their reach and raise brand awareness.  Offline marketing simply means any marketing activity that does not take place online. It can be done in a variety […]

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How Retailers Can Limit the Risks of Credit Card Fraud

Retail credit card fraud isn’t fair, but it’s sadly a problem retailers can’t afford to ignore.  It Survey of Retail Security for 2021From the National Retail Federation: Nearly 40% of respondents stated that they experienced the highest fraud rate in multichannel channels like buy online, pick up in-store (BOPIS) compared to 19% in 2020.  Only […]

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Social Media SEO: How To Rank On Google (And Beyond)

By now, you’ve probably realized how important social media is for your business. This can help increase customer engagement, generate high-quality content, and drive online sales. However, what are the surprising benefits to having a social media presence? Believe it or not, social media is becoming an increasingly important tool for SEO, and if you’re […]

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