Signage every business needs to review and update regularly

Virtually every business needs signage. Yet, it is one of those things that a lot of owners never really give that much thought to. 

Of course, they regularly update their marketing signs. Most owners do so to make sure that their customers are aware of special offers and to highlight new or seasonal product lines. But, they rarely, if ever, consider updating the rest of their business signage. As you will see, this can turn out to be a mistake, especially when you consider that it only takes a few minutes to order new ones from my door sign or another print firm that serves your area.

Safety signs need to be periodically checked and renewed

Top of the list is health and safety signs. They need to be checked regularly. You want to be sure that they are still in place and are in good enough condition to be read easily.

It is also important to make sure that changes that you make to your business premises do not create a situation where it is necessary to put new ones up. Changes in the regulations can also sometimes lead to your needing to order new ones.

If you are due to have some sort of inspection, it is wise to do some preparation, before the inspector arrives. This short video quickly goes through how to put together an effective checklist that includes confirming that all of your signage is up to scratch.

Directional signs

Businesses use a surprising array of signs that give directions or help people to find their way around. If you change the use of some of your rooms, don´t forget to put new signs on the doors. 

Also, update the signs that direct people to those rooms. This is a little detail that often gets forgotten.

Updating signs that share information

You also need to keep signs that share important information with your workers and customers up to date. For example, if you change your opening hours, order a new sign for your front door.  The last thing you want is for customers to be waiting outside for an hour because they think you open at 9 am, when in fact it is 10 am. There is no faster way to lose a potential customer than doing something like that.

Keep track of the regulations surrounding signage

It is also important that you regularly recheck the regulations surrounding the signage that your business needs. If the rules are changed, you need to quickly order what you need to comply.

There are several sources of information that you can use to make it easier for you to do this. Most trade associations write about regulation changes that affect the members of their industry. So, they are a particularly good source of information. 

It can also be worth getting yourself put on the mailing list of a commercial signage supplier. They also track regulation changes and notify their customers about the most important ones. 

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.