Digital Tech Tips For Your Oil And Gas Operation

As a specialist in the oil and gas industry, stepping into the digital realm may not be something you feel entirely comfortable doing.  However, it’s imperative to the long term success of your business that you begin building a digital presence as soon as possible.  

Bring your oil and gas business up to date and into the 21st century with the best in digital technology.  Take a quick read, and delve into a few digital tech tips that will boost your oil and gas operation exponentially.  

Get your SEO game on par

First and foremost in the creation of digital content, you need to dive headfirst into the various design concepts framed under the umbrella term of search engine optimization (or SEO).  

SEO centers itself around the various traits and triggers Google looks for when sorting and indexing digital content.  Learn what Google wants, and your online content will get more traffic.  

Reach your digital arms towards social media

Social media should be a regular part of your digital regimen.  Create a few social media accounts on various platforms, and maintain them as you would maintain your business website.  

In addition, integrate social media sharing icons into the content you disburse.  Your blog, for instance, should have a variety of sharing icons for readers to choose from when they wish to share your content with friends/family.  

Always aim to please mobile users

Mobile web users are the driving force behind today’s internet, and your digital content won’t stand a chance without optimization.  Learn what it takes to optimize your digital creations to display and function well on a variety of mobile devices, and you’ll set your business up for success.  

Mobile optimization is also rewarded by Google’s search algorithms.  You’ll rank a little higher on the priority listing when your content is built for mobile.  

Build digital content that’s relevant

It helps to compile quality content that is relevant to the industry in which you operate.  This blog post featuring pilot plant scale-up techniques shows a great example of a relevant blog entry.  The topic suites the business, and web users seeking out such specific information will be right up the alley of your target audience.  

Build content that loads quickly 

Speed is of value when you’re trying to create digital content that makes an impact on web users.  Today’s web users don’t have the time to sit around waiting on your pages to load.  

Make sure you use high-quality images and videos, condensed files, and various other tactics to scale down the size of your pages.  Speedy content also means higher rankings in the SERPs (search engine results pages).

Jenna Pitt