How A Small Business Can Market Effectively On A Shoestring Budget

A small business is not always going to have a large budget for marketing when just starting out. This does not mean that the marketing cannot be effective but it does mean that it has to be done on a budget. Unlike larger companies with big budgets a small business can be far more creative as there ar less approvals to get in terms of marketing campaigns. Luckily marketing online can help increase a small business’ reach across the world or the local area. Taking a measured approach with the tips below will allow a small business to handle their marketing without it impacting cash flow negatively.

Make Your Website As High Quality As Possible

Having a website that you can be proud of is important as this is generally the first impression a customer will get of a business. Set goals for your site as a personal injury attorney like the one seen at can be very important. A lawyer will want to schedule appointments so keeping contact information easy to find is imperative. An ecommerce based business would want to make navigation through products seamless as well the checkout process as simple as possible.

Write Content Daily

Building a good company blog not only can be a great place to showcase knowledge but it can also help with search engine rankings. This content can also be for related publications as this can help get your content in front of potential customers in your target demographic. For those that have a tough time writing content there are plenty of professionals online that can be of help for a reasonable price. Trying out different types of content including podcasting can be a great way to go in-depth on a topic which might not be possible when writing due to the length the article would be.

Publisher Outreach

Publisher outreach is imperative in order to get backlinks to the company website. Reaching out and asking to put links as a resource into articles is a tactic but offering to write for a site is one of the most efficient. Websites are happy to link back to a relevant site for the most part if they are given a great piece of content. At times publishers will ask for compensation which can add up quickly. For this reason not linking to sales pages can be wise and rather link to blog posts can help eliminate this fee.

Social Media Can Help Market On A Budget

Social media being free to post can be the best marketing tool that a small business can utilize. Promoting content that the company has published is important but so is engaging with followers. Commenting on topics that are hot in the industry can help build follower counts as well as can turn a company into a thought leader on a specific subject. Not all platforms are made for certain businesses as a travel business might flourish using Instagram while a doctor might be better off using Facebook.

While it can be tough marketing on a budget is more than possible. Take time to see where you can sve money on your marketing budget today!

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.