4 Ways A Small Business Can Boost Its Revenue

Every business starts small. So, if you’re looking at a business right now that seems to have all their act and success together, remember that they too, started somewhere. This success isn’t something that they’ve experienced overnight. It takes hours of laborious work to achieve that.

But there’s always room for improvement. The good thing is, you can also learn from the footsteps of businesses that also started small. You can get inspired by their tactics and adopt their best practices as well, so that you too, can experience that business growth. There are sure-fire ways to improve small business cash flow to ensure that your business can survive and grow—even in uncertain times.

To start with, here are four ways that a small business can boost revenue.

1. Reduce Marketing Costs

If there’s one area in your business that you can reduce costs, this is in marketing. All thanks to technology, there are so many cost-efficient marketing strategies you can utilize these days. It’s up to you to be able to harness these to your advantage, rather than focus on pricier marketing expenses you may still be maintaining today.

This advice differs from business-to-business. Even those that all fall along the same group of “small” businesses has their respective budgetary constraints. Then, there are also marketing tactics that can apply best to one type of business, and then one to another.

Here are some examples of cost-effective marketing strategies that you can use for your business:

  • Advertise on social media sites;
  • Focus on a robust content marketing strategy;
  • Reach out to your contacts list through email marketing;
  • Promote free consultations;
  • Write a column on websites and other blogs.

2. Attract New Leads With Information Marketing

People today run to the Internet for almost every kind of information they’ll be looking for. So, it’s up to you to ensure that these Internet users are able to identify your presence on the World Wide Web.

That said, one of the best ways to attract new leads with information marketing is to have a website for your small business. This is where you can blog, vlog, or basically post any content about your products and services. The more you get the word out about it, the more popular you become. This popularity can drive more buyers in. In effect, this influx of buyers will also boost sales.

3. Turn Everyone In The Team Into A Potential Salesperson

As a small business, you may not have a huge team that can solely focus on sales and marketing. Like any other small or medium-sized business, your team will have to take on multiple roles to keep your business running.

Hence, it’s also a good strategy to turn everyone in your team into a potential salesperson. This means giving each employee or member of your team the power of word marketing. Make them believe in your products and services so that they too, will go beyond their day-to-day tasks and spread the good word about your products and services.

The key here is for you to nurture the team that you have. Remember that employees are also your assets and it’s going to cost you more if you constantly have to re-hire a new team. When you focus instead on taking care of your current team, they’re going to love you back. This means their propensity to do more for your business increases simply because they’re happy where they are.

4. Manage Your Inventory Well

One of the biggest culprits of wasted business resources has to do with excessive inventory and improper warehouse management. This refers to the excess and unsold inventory you have. They stay on your shelves until eventually, time runs out for them. All the more is this pressing when you’re selling perishables.

Even as a small business, it’s very important for you already to have a good inventory management system. In fact, how can you expect your team to be able to manage large inventories later on when they’re already struggling with a small one.

There are many resources you can use for this purpose, like having an inventory management software. This would give you insights to know what you’re selling, and what you can do without.


As you can see, increasing your small business’ revenue doesn’t necessarily mean that you’ll have to create drastic measures, like laying off employees or increasing profit margins  drastically. There are little things you can do that can make a huge impact in improving your profit potential, while also resulting in better wins for everyone. Understandably, small businesses will always want to grow, and with the tips above, you can slowly work your way towards achieving business growth.

Chung Nguyen

Chung is a seasoned business journalist with a focus on sustainability and corporate social responsibility. With over 15 years of experience covering the world of finance and economics, Rachel has established herself as a respected authority on responsible business practices. Throughout her career, Chung has interviewed some of the most influential leaders in the corporate world and has covered major business events such as the World Economic Forum and the United Nations Climate Change Conference. She is also a regular contributor to leading business publications and has won several awards for her work. Chung's passion for promoting sustainable business practices has also led her to author a book on the topic.