OOH Ads: Does it Generate an ROI?
OOH advertising has been deemed by many businesses as an outdated form of advertising. In favor of online marketing strategies, many businesses have stopped investing in popular forms of OOH (or out-of-house) advertising methods. Studies have shown that this is a mistake. Not only do OOH ads still generate profits in 2020, but they […]
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The Importance of a Strong SEO Campaign
In today’s era, people do not use TV commercials, radio ads, and newspapers to find products and services in the same way they did in the past. Now, when people are looking for something they need, they usually turn to the internet. This is because the internet provides people with the entire knowledge of the […]
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5 Marketing Strategies for the Tourism Industry
If you are in the tourism sector, you know all about competition, and as every business owner is looking to make smart online connections, perhaps it is time to evaluate a few avenues that might be worth exploring. We are living in a digital age and without some professional help, reaching your target groups can […]
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Marketing: Not Just About Customer Experience
Most businesses are interested in ensuring that the customer experience is a good one that encourages brand loyalty and a loyal customer for life. However, research shows that customer experiences continue to decline, and more and more consumers are frustrated with the customer experience they receive. Numerous studies show that consumers will vote with their […]
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Social Media Marketing Agency: Does It Work?
Firms using social media properly have enhanced their ROI (Return On Investment) up to 119 percent. That isn’t surprising considering that there are 3.5 billion active users each and every day. Various studies have proven that the average individual spends an hour 50 minutes scrolling their social media feeds, keeping up with sharing and brands […]
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Magento agencies: a complete guide
Whether you are just at the beginning of your e-commerce startup, or you are already an established small business, there is no more important factor in your success than having a good magento agency at your side. Speaking from experience, I can honestly tell you that partnering with the right magento agency has saved my […]
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Brand Suitability: Why Does it Matter?
When we think of advertising, we think of delivering a product or service directly to a consumer with the desired outcome being the consumer takes action by purchasing said product or service. While marketing and advertising at the very core is this simple, there is much more thought, research, data collection, and targeting that goes […]
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The Cornerstones of Digital Marketing for Small Businesses
Marketing has undergone significant changes over the past few decades. In the past, businesses used to market by focusing on print ads. This might include flyers placed around town, billboards, and ads taken out in the local paper. Then, marketing evolved and focused on radio spots and TV commercials. Now, when people look for products […]
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5 Print Marketing Myths Debunked
Do you think print marketing died with the advent of digital marketing? If so, it might be time to think again. Print marketing has been around for well over a decade. And while various methods of marketing have challenged print throughout the decades, it has remained a highly effective way to promote any business, organization […]
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How to Build a Flower Business with Modern Marketing Tools
Technology has changed how nearly every business operates and this is true in the floral industry as well. While many people might think about flowers as something that is a bit “traditional,” there is actually a rising demand for flowers across the world. A significant proportion of flowers in the United States buy flowers at […]
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