How Can Nonprofit Organizations Survive?

The world is very different today than it has been in the past. Nonprofit organizations play a critical role in the success of today’s world; however, it seems like it is getting harder for these organizations to survive. In order for nonprofit organizations to survive, they need to follow a few key tips. This includes coming up with a strong business plan for nonprofit organizations that can act as a roadmap to success.

Know the Organization and the Leadership

There is a lot of uncertainty surrounding nonprofit organizations right now. Funds are tight for traditional companies which means that nonprofit organizations might not be seeing the same degree of donations they usually enjoy. When in doubt, it is important to know the organization, its leadership, and its mission. Go back to the mission statement and make sure the organization is focused on the original purpose it had for existing. Is the organization doing what it said it would do? If nonprofit organizations veer too far away from their traditional mission, then they are going to have a hard time attracting donations. It is important for nonprofit organizations to focus on what it is they do well and stick to that.

Spread the Word Effectively

While nonprofit organizations might not be traditional businesses that exist to make a profit, they still need to invest in marketing. This means coming up with a strong marketing campaign. While TV spots and radio commercials still have a place, the focus of marketing today is in the digital world. Digital marketing includes aspects such as social media marketing and SEO campaigns. All nonprofit organizations need to know how to spread the word about their mission and what they do. They need to figure out ways to reach their target audiences using SEO campaigns, social media, email, and more. Then, they will have a better chance of surviving.

Keep Your Friends Close

Times are hard for nonprofit organizations right now; however, in order to survive, all nonprofit organizations need to make a point of keeping their friends close. This means staying in touch with their traditional supporters. Yes, it is a good idea to work hard to acquire new supporters; however, when times are hard, it is unlikely that people are going to open their wallets to a new cause. Instead, it is important to go back to traditional supporters and ask them to support the organization during a challenging time.

Keep the Faith and Focus on Making a Difference

The most important tip that everyone has to remember is that nonprofit organizations should never, ever give up. It is important to remain strong, have faith, and focus on making a difference. The best way to drum up support for a nonprofit organization is to do exactly that: make a difference. Find a way to make a statement in a powerful way. Remember that actions speak louder than words and acts of generosity, which is what nonprofit organizations should do best, are going to go a long way toward marketing a nonprofit organization, particularly in this era.

A Business Plan for Nonprofit Organizations

These are a few of the most important points that all nonprofit organizations need to keep in mind when it comes to survival. In today’s environment, it is hard for nonprofit organizations to make a dent in a market that is dominated by traditional companies. Instead, they need to focus on what they do best and spread the word effectively. This will help them collect the donations they need to power their services and make a difference in the world.


Alex is a small business blogger with a focus on entrepreneurship and growth. With over 5 years of experience covering the startup and small business landscape, Alex has a reputation for being a knowledgeable, approachable and entrepreneurial-minded blogger. He has a keen understanding of the challenges and opportunities facing small business owners, and is able to provide actionable advice and strategies for success. Alex has interviewed successful entrepreneurs, and covered major small business events such as the Small Business Expo and the Inc. 500|5000 conference. He is also a successful entrepreneur himself, having started and grown several small businesses in different industries.