Five Reasons Why Commercial Mats Should Be Personalized

The pressure is on when it comes to making a good impression!

This is because you really only get one chance to form an opinion and once it is formed, it is very difficult to change!

When you are thinking about your business, there are many different things to consider. Should you invest in traditional mats vs waterhog mats? What color should the walls at reception be? Is there a comfy space for people to sit down? Is a watercooler accessible?

In the world of first impressions, details matter! And that is also why it is not only important to consider what type of entrance mat you invest in. But also ensuring that the entrance mat is personalized and is also a good representation of your brand.

We are going to take you through these five reasons why your next commercial mat should be personalized.

1. It provides a warm welcome

An entrance mat this is personalized instantly gives a sense of ease that the visitor has arrived at their intended destination. It also makes them feel welcomed as an extra effort was put into the details—even the entrance mat! Nothing is better for a business then ensuring that happy customers or stakeholders walk through the door and are already having a pleasant experience.

2. It is an extra opportunity to market your brand

Logos are an important association for an organization. Showcasing your logo is likely done a wide variety of channels—print advertising, out of home billboards, social media, display ads, promotional merchandise, etc. Well, consider the entrance mat another opportunity to also display that logo! It not only signifies that your business is at the location, but it also signifies what your brand is. Ensure that everyone who walks through the door gets the business name right and knows at least what your brand logo is!

3. It lets you spread your message

The best thing with mats is that you can custom order them! You can use your entrance mat as an extra marketing output for any campaigns or communications you want to drive. Why not promote your sale on your mat as well? Every single customer who walks in the door will see it! You can get as creative as you want when it comes to the type of message you want to be plastered on your mat!

4. It makes you look professional

Not only does a mat that is personalized provide a fun way to engage with a brand, but it also sends a sense of professionalism through really thinking about the details of your business. There are really only positive things that come from having a custom mat at your business’s front door! And why wouldn’t you take advantage of every opportunity you get?

5. It can be made to work for you specifically

When a mat is personalized, it is not just the design that is personalized! You get to choose the size, color, and style of your mat—making sure that it is the perfect fit for your business. This means that you can custom make it for your location and property—so the mat will look like it truly does belong there!

So how is that for changing your perception of mats! We bet you never realized how beneficial a personalized mat can be for your business and we hope we have convinced you to also consider investing in one. Not only is it a great tool for raising brand awareness or promoting a campaign, but it has the ability to create a warm and unique welcome for anyone who walks through your doors and ensures that they will positively remember you.


Alex is a small business blogger with a focus on entrepreneurship and growth. With over 5 years of experience covering the startup and small business landscape, Alex has a reputation for being a knowledgeable, approachable and entrepreneurial-minded blogger. He has a keen understanding of the challenges and opportunities facing small business owners, and is able to provide actionable advice and strategies for success. Alex has interviewed successful entrepreneurs, and covered major small business events such as the Small Business Expo and the Inc. 500|5000 conference. He is also a successful entrepreneur himself, having started and grown several small businesses in different industries.