6 Tips for Marketing Your Commercial Lawn Care Company
The good news for anyone in the commercial lawn care business is that demand is almost always high. Most companies and businesses have at least a little lawn, and they usually lack the equipment, know-how, and manpower to care for it themselves. But despite all this demand, these customers won’t come knocking down your door the second you create your business. You need to create an effective marketing strategy to build brand recognition and increase your customer base.
Sometimes, old-fashioned methods are still the most effective. This is certainly true when it comes to producing and distributing flyers for a lawn care company. Make sure the flyers are professional-looking and create a positive impression of your business. They should be simple (no one will read lengthy paragraphs) and contain your logo and branding. As far as messaging goes, a few simple bullet points listing your main services will suffice.
Create A Quality Website
In this day and age, every business should have its own website. Internet search engines have become many people’s go-to method for finding the businesses and services they need. Even if you’re not super tech-savvy, building a website is now easier than ever before. Lots of platforms help you choose a template and design your site in a straightforward, intuitive manner. Some platforms are free, but for a small monthly fee you can launch an attractive, well-structured site with your very own domain name.
Run Ads on Facebook
Facebook has quickly become a dominant feature of global culture. It seems everyone, from your adolescent nephew to your aging great-aunt, is now on the social media platform. With all those eyeballs within easy reach, it’s really a no-brainer to advertise on the site.
Develop a Referral-Based Rewards System
Once your business is up and running, encouraging referrals is a great way to keep the clients coming. The methodology of this technique is as simple as it is intuitive: Offer clients an additional discount rate for every new customer they bring into the fold. If customers are happy with your service, they’ll be eager to pass on your name. You won’t mind the discounted rates as you watch your customer base grow exponentially.
Put Your Branding On All Company Vehicles
Your company’s vehicles are much more than a means of transportation. They’re also moving billboards, providing you with precious space on which you can advertise your business. To leave a van or pickup truck unadorned is to needlessly waste an obvious marketing opportunity. When it comes to designing vehicular advertisements, don’t be afraid to go bold. The more memorable, the better. More than one business has gained a foothold in the local community by becoming, “the guys with the purple vans.”
Always Wear Branded Clothes
You and your employees should wear branded clothes any time you’re on the job. To do otherwise is to pass up a vital marketing opportunity. You want people to see your crew in action and think immediately, “Oh yeah, those are the guys from ____ lawn company.” To do this, try to make your branding as distinctive as possible. Picking a certain (bright) color is often a good idea. Uniforms should include hats, shirts, and sweatshirts for cooler weather. Not only will employees wear the gear on the job, but they’ll also sport it in their free time, giving your business additional free advertising.
There are two key components to a successful lawn care business: high-quality work and a successful marketing strategy. Luckily, both of these factors are under the control of the company’s owner. It’s never enough to let the work speak for itself. Do the very best work you can, and then follow the advice above so your good repuation spreads through the community.