5 SEO Strategies That Work For Boosting Your Website Rank
The population on the Internet is slowly on the rise. More and more companies and individuals have websites and social media pages to earn a passive income out of the same. Just like any other business industry, for you to stay in the competition, you have to stand out from the hundreds of thousands of sites on the Internet today. One of the best ways for you to do so is through SEO.
SEO is the abbreviated term for Search Engine Optimization. These are the strategies that are in place to help your website reach the top pages results on search engines after a user searches for a particular topic. It is crucial for you to aim to achieve the top search results, as this is the way for you to earn more incoming traffic to your website, which also translates to more profit for you. This article gives you five of the best SEO strategies to help boost your website’s rank from the experts at Small Biz SEO.
1. Do link to other sites
Linking to other websites is still a relevant SEO strategy today. You should not always think of other sites as your competition, but you should think of them as a network for you to reach a higher amount of traffic. Before you post anything on your website, search for partner links or relevant links that you can insert in your posts for your readers to visit the same as well.
When you link to other websites, there is a higher chance that all others will connect as well to you. Remember that as the Internet is your universe, you are all somehow bounded through a system of networks, where you share the same users and readers. Even more importantly, for Google, linking is still the top consideration for them when they rank websites. Google finds it very difficult to rank sites which are absent of any links, as it will be hard for Google to decipher this website’s reliability.
Examples of links that you can include in your link building strategies are the following:
- Blogs, and even Vlogs
- News articles
- Author biographies
- Product pages
2. Improve user experience on your website
You’ve all probably been in this situation at least once: you did a search, you landed a page, and when you opened the website, it just took forever to load the same—the graphics were too much, the formatting was giving you a headache, or you cannot even access the search option. Problems such as these are the top reasons for a website to lose its readers or viewers. You have to be mindful of a pleasant user experience on your website, as this is one way to increase your digital presence.
Internet users nowadays crave for a pleasant experience on the website that they are visiting. For example, they want your posts to be easy to read. Keep it simple, short and concise, and do group your thoughts together into headers and subheaders. This strategy keeps your website’s format easy to maneuver as well. The use of shorter paragraphs and headings help make it easier for Google, for example, to browse through your content fast to help it land the top page results.
3. Always post relevant content
Nobody cares about something as irrelevant as a trend that happened two decades ago. There are thousands of other websites with high traffic and high ratings already dedicated to the same. Today’s Internet users want relevant data and current information. In today’s age of information, almost every Internet user wants updates and reports on any trend that is either at present, or for the future. When your content is always up-to-date, this is a high indicator of your website’s relevancy, which is also a parameter for search engines such as Google when they are ranking sites.
To keep your users in your page, and to prevent boring them out, the optimum content length by SEO experts still run from 750 to 2,000 words. Anything beyond is already too much and irrelevant.
4. Use keywords accordingly.
Last year’s trend on SEO to help ranking was highly focused on the use of keywords. As a recap, keywords are the evergreen words, or the lasting and commonly used words by users when they look for something using a search engine. For example:
- If a user would like to search for topics on the top business trends for 2019, you might want to include words such as business, business trends, or latest business trends in your site.
This year, SEO experts have found that, yes, it is still highly relevant to make sure that your site has content that is well-laden with keywords, using the same even in its title, headings, and subheadings. However, the trend is now focused on a contextualized keyword search. This trend means that wherever you place your keywords, the words, phrases, or sentences comprising it matters in value now. It is, therefore, imperative that you not only use keywords on your website, but that you use the same strategically, with essential facts surrounding it, and not merely flowery words.
As regards keywords, take note of the following, too:
- Study your target audience. Your target audience will be dependent on the niche of your website, of the topics that you post, or of your interests. Remember that keywords are also varying, depending on the age of your audience. Get to know your audience by understanding what their commonly used words and language are. For example, you cannot expect to have a senior citizen stay on your page and keep viewing your page if you are clad with all-too-technical terms.
- Research keywords before you try to insert them into your website. You can visit sites that offer this type of service, such as Keyword Explorer, SEMrush, and Ahrefs.
- You can also use keywords to link to link-worthy sites that can help boost your reliability and your traffic as well.
5. Never forget the use of alt tags.
In simple terms, alt tags are like the captions to the videos and images that you have posted on your website. Always remember to insert these alt tags for every media that you post because this is one way for search engines to locate your site when a user searches. It is significant for Google, for example, to find your website, as it is only in this manner that you can land top search results, thereby increasing your website’s rank.
Even more so, alt tags are essential, because a user might be browsing from an engine or browser that allows text-only displays. Hence, if your media has no captions to it, users who cannot load the same will automatically leave your site, thereby pulling your rankings down.
SEO is not a very complicated context to understand. However, if you really do not have any background at all with the same, it is best if you open yourself up to online courses teaching about SEO. As another resource, you can also seek the help of an SEO expert for your website.
Do not take for granted the power and the results that SEO can bring to your site, as it is through this that you can slowly increase your rank up to top search results.