How to Properly Rank Your Business’ Website

The internet is overflowing with all kinds of online businesses, they are popping out every second of every day! Especially given that for the last few months we’ve spent more time inside. This new way of living and coping with the free time sparked the interest of many innovative people who decided to give running an online business a shot! But, newfound businesses and websites take a little bit of knowledge to master, and if you don’t want to spend too much time on the learning part – here are some quick tips to swiftly manage your website and get the best for it!

Understand how it works

First-time business owners who chose to go online, probably figured that running a website is an easy task. You just need to build it, design it, launch it, and you are good to go, right? Well, the truth is running a website won’t be such an effortless job, especially when just starting. It’s important that you consider everything that goes into the process, the common mistakes, and how to stop them. Visibility is key and it will determine the traffic and later income of your website. Try to understand that every little detail counts!

Get professional help

You’ve designed your dream website and launched it…and nothing happened – bad marketing and visibility are the cause of this. Beginners and even a bit more experienced people still don’t know how to properly optimize their websites and this could cause their business to fail! Experts from SEO Services Cyprus advise that having a professional SEO team to help you out makes a big difference in gaining exposure for your website. This way you don’t need to do all the work and research on your own and you’ll see the results earlier. 

Be mobile-friendly

Apart from having a well designed, aesthetically pleasing website with your desired branding and logo…you might also want to think about the practical part of it too! Focusing strictly on desktops is a bad move and it will ultimately sabotage the level of exposure and traffic your website gets. Here are some in-depth reasons why you should make your website mobile-friendly. Bottom line is, if you think about it, the majority of people use their phones way more than computers or laptops. So they are more likely to search for something while they are on their phone – it’s easier and they can do it whenever and wherever. That means not having a mobile-friendly website can and will damage your exposure and traffic way more than you think! 

See what works for others

As stated, making a website and launching it just simply isn’t enough – keeping your content up to date is extremely important if you want both new and recurring customers to visit your website often, remember more traffic means more income! This also means researching what keywords work, what is trending at the moment – be up to date, and don’t be afraid to look at your competitors. You don’t need to necessarily copy them, but see what works for them – what makes their website pop!


Annika Bansal

Annika "The Chick Geek" is the founder of Small Business Sense shares small business ideas, tips and resources for independent Entrepreneurs and Small Business owners.