What Can You Do to Boost Shopify Business Sales?

Having a Shopify store is something that more and more people are thinking of. The idea to create a passive source of income or even turn this into a full-time job is quite appealing. Especially these days, when a lot of people are stuck at home and have more free time than usual.

Nevertheless, just because you have a good product to sell, it does not mean that everything will go without any issues. You are bound to encounter problems along the way. And there will be periods of stagnation when the business is not doing that well.

If you want to get out of the slump, you will need to explore new ideas that can boost some positivity into the store. Here are some steps that you can consider taking in order to make more sales.

Step #1 – Start a PPC Marketing Campaign

PPC marketing tends to get overlooked quite often for some reason. The method is pretty great and can offer a lot of value. On the other hand, the fact that not that many brands are taking advantage of the method is better for you as there is less competition to deal with.

Shopify Google Ads for your business might be difficult to start with, but there are plenty of sources to learn from. When you are familiar with the basics, creating a solid campaign or two should not be a problem. And remember that you can make adjustments in real time. If you want to change an ad copy or add new keywords, there is no need to start the campaign from scratch. 

Step #2 – Introduce New Products

Keeping things fresh and interesting is one of the guaranteed ways to get a steady influx of new and returning customers. If people do not find new products in your store after they visit, it is highly unlikely that you can have a sustainable business.

Sure, there are exceptions, but for most, it is necessary to have something new lined up for when things are starting to stagnate. It is a common tactic that a business introduces a new product when the sales start to plummet. You can take a similar approach. But be sure not to sacrifice quality for quantity.

Step #3 – Cooperate With Influencers

Visit social media platforms or specific platforms and get yourself an influencer or two. Influencer marketing is one of the most popular marketing methods these days.

Celebrities and niche authorities can drive a lot of targeted traffic to your website that will turn into customers. However, finding a perfect influencer might prove too difficult in some cases. If that happens, aim for micro-influencers. They might not have as many followers, but they are still valuable for the money you would be paying.

Lastly, be sure to stay in good relationships with influencers that you find reliable and valuable. It might be hard to find someone who is as good as what you have right now for future promotions.

Step #4 – Start a Custom-Made Merchandise Line

T-shirts, mugs, calendars, hoodies, or any other custom-made merchandise can be the next big step in making more profits. You can create a product line with your logo on it. Giving this stuff for free or as a bonus to purchases means advertising. At the same time, you can also sell this merchandise and make money from it.

Step #5 – Advertise on Quora and Reddit

Quora and Reddit are some of the most popular platforms on the internet, especially the latter. You can leverage these websites to your advantage and promote the content. However, do not go straight for it. First, get some reputation and show others that you know the industry. As more people start trusting you, the chances of posting a promotional post without getting banned will increase. 

Step #6 – Look for Relevant Groups on Facebook

Facebook has hundreds of millions of monthly users. It means that you should look to advertise on this platform as much as possible. There is a feature of creating ad campaigns. On the other hand, you might have more luck with groups.

Even if you are in a relatively narrow niche, finding and joining at least a few groups should not be a problem. Look at how you can advertise your store without breaking the rules and start working.

Step #7 – Improve Customer Experience

Customer experience should take your priorities. People will not bother returning and will look elsewhere if they were unsatisfied with what they have found on your website.

Customer support should be top-notch. Different payment options, as well as a simple checkout process, will also boost your sales. Lastly, do not neglect the most loyal customers. Create a loyalty program that rewards the biggest spenders with exclusive discounts and other perks. 

Annika Bansal

Annika "The Chick Geek" is the founder of AnnikaBansal.com. Small Business Sense shares small business ideas, tips and resources for independent Entrepreneurs and Small Business owners.