Thinking of Starting a Bakery? Here are 5 Things You Should Consider
A bakery can be a fun and lucrative business for you to run. People always need cakes for parties, weddings and other events. This can be a great business for you to run by yourself or with a few employees, but there are still some things you need to think about as you set things up.
Organisation is going to be key in this business. You will have tight, inflexible deadlines to meet and you have to deliver a delicious product each time. As new orders come in, you are going to have properly balance your outstanding work with the new. It might mean a few late nights on your part.
Transporting cakes is never the easiest task. Though you don’t need a van to do so successfully, you still need to make sure that you are anchoring the cake squarely in the rear of your car, with nothing able to damage the cake. You can also give yourself an extra layer of protection with a goods in transit insurance policy from the Quotezone.co.uk website who are an independent service that pull in quotes for you to compare. This might help protect you financially should the cake become too damaged in transit to the customer.
Tying into the issue of time comes complexity. What type of cakes are you going to make? There are many different markets you could reach. You might choose to specialise in very simple and classic wedding cakes, or you might want to go down the route of very elaborate themed cakes. Each requires a very different skillset and speciality can help you stand out from your competitors.
Getting the marketing right for your business is incredibly important. One of the easiest ways to market a bakery is through blogging. You can share baking tips and selected recipes in addition to many pictures of your creations. Don’t neglect your Instagram too! It is a fantastic tool you can use to build up a following and potentially source clients from!
How are you going to handle the ordering system in your business? It needs to be flexible and potentially automated so you don’t need to stop and start baking every time a new request comes in. Setting up a form system on your website might be the easiest way to handle this. However, you also need to decide whether you are going to do consultations. They will give you more of an insight into the expectations of the clients, but they will eat into the valuable time you get to spend in the kitchen.
Much like any business, a bakery will require the right organisation to ensure that everything goes off without a hitch. The points above are some of the key considerations you will need to make when deciding key issues like your pricing and time scales for bakes. With the right planning, no task should be too much for your bakery to handle, no matter what size your operation might be. Get started, and track down your first order today!