The Top TikTok Marketing Mistakes to Avoid
In the past few years, TikTok has become a top social media platform for sharing video content of all types. This China-based tech company does not show signs of slowing down anytime soon, with more than 800 million fans worldwide.
However, as a business owner, you may wonder if this platform is right for you. The answer to this is – it can be – if it is used properly. Keep reading to learn more about things like if you should buy TikTok followers (spoiler: it can help build your following quickly) and more. Even more important, you can learn about some of the biggest marketing mistakes you should avoid when using this social media platform to build your business and brand.
Not Finding and Targeting the Right Audience
You may believe that with over 800 billion people using TikTok, it is a great place to share your content. Unfortunately, this is a mistake that far too many marketers make – they do not think about their niche audience on this platform.
It is important to remember that TikTok is not a platform for strict advertisements. Instead, it is a platform that is frequented by people from Generation Z (which makes up about 60% of the platform’s total audience). This means that most users are between the ages of 16 and 24. They are looking for something fun and entertaining. This means you cannot expect that you will get results just by posting your typical ads.
Before posting anything, take a look at what the competition is doing. At this point, you can see the type of audience you may have here, too. This is important because marketing to people who are not interested in what you offer is a complete waste of time, effort, and resources.
Not Posting Something Fun
When you begin marketing your business or brand on a new platform, you have to learn the tone and style. For example, you will not post the same content you do on Instagram and LinkedIn because these platforms’ purpose and style is something completely unique and different.
TikTok is strictly about fun and entertainment. A huge mistake is posting content that is too rigid and serious. Remember, TikTok is not your usual advertising platform. You have to ensure your audience is laughing – this is the only way they will pay attention to what you have to say.
Failing to Share Content Generated by Users
The process of uploading a TikTok video is not hard; however, not all videos will gain a lot of engagement. While you need to remain consistent with your brand, you also have to create something that will engage users.
In some cases, and for some businesses, creating videos repeatedly that are cost-effective may not be possible. As a result, you should turn to user-generated content. With this, you can repurpose the content and use it on your account. Ask your customers and audience to create videos and share all their best moments with you or your product. You can use these videos to reduce your own marketing costs and increase engagement rates.
Are You Making the Most of Your TikTok Presence?
When it comes to using TikTok for your business, there are an array of factors to keep in mind. If you want to ensure your efforts are as successful as possible, then avoiding the mistakes mentioned here is best. This will help ensure you achieve the goals for your site and that it meets your needs and the needs of your audience on TikTok. Being informed is the best way to make the most of TikTok and all it has to offer.