How Design Can Impact Your Business

Great design goes beyond aesthetics. It’s more than just how your business or product looks to the naked eye. The right brand design, for example, speaks volumes about your business culture, your corporate strategy, or your industry position. Investing in the right business design can make all the difference between your success or failure.

Studies show that businesses that focus on design performance have increased revenue and shareholder returns. They are in for the long haul, and their business design outlasts trends and fads. Think of some iconic designs you are familiar with: HBO, Disney, Apple. The ones which have continued commercial success understand that great design means exceptional customer experience. And they are the ones whose services are always top of the competition.

  But what are some of the most essential elements of design? And how will they affect your business strategy? Let’s look at some ways brilliant design will impact your business and get the results you are hoping for:

1.      Great design helps you stand out from the crowd

You need the market to remember you. You need to be a notch above all the other noise out there. Done well, a good business design makes people see you as valuable and makes them want to associate with your business product or service.

2.     Great design solves the right problems, for the right customer

After you have your customer’s undivided attention, you want to offer them the value they can’t find anywhere else. Your business design should be both functional and attractive. It should work efficiently while getting the job done.

3.     Great design builds consumer trust

With so much online competition, your future customers need to trust you. Here, first impressions count. If your website, for example, is designed poorly, hard to navigate, and not user-friendly, your customers will be off to the next competitor.

4.     Great Design alters perception

Think like a designer when running your business. Use all of your senses and create an experience that will be remembered. An appealing, beautiful business design is one that you, your partners, and your clients can be proud of.

5.      Great Design is unforgettable

Anyone can create their own startup nowadays, but how many will be memorable for years to come? Intentional design planning goes beyond current fads and trends. It sets you up for success by anticipating the market, and being so good, they can’t ignore you.

6.     Great design encourages learning

Your business will go through many stages of growth. You must design it in a way that leaves room for improvement and takes customer’s opinions into consideration. Great design asks what isn’t working all along the journey. This is when your business can benefit from partnering with a product designer, to research and develop your original ideas. They take your concepts, test them, and make them attractive for your customers.

7.      Great Design Keeps Your Brand Consistent

In searching for a brand designer, look for those who focus on consistency. You want your business image to be distinct and not confuse your market. They may use visual methods or focus on crafting service products that carry your brand vision and promise. They work on developing prototypes that will give you more insights and knowledge of even better systems.

8.   Great Design Simplifies the Process

Creating a great design system may be complex, but the end result should look effortless. It should work and flow intuitively. If your customers remember your business product or service as making their lives and jobs easier, they’ll likely tell others and continue as patrons.

9.   Great Design is A Collaboration

Rarely are great and memorable designs the work of just one member or designer. This is because even the best designers know that in order to create a great system, there are many things to take into consideration. So they rely on the experience of others when making design decisions.

10.  Great design boosts sales

As a business owner, you need to be able to track your customer’s journey, map out the touchpoints, and learn where you can still excel. Improving your design strategy will directly affect your revenue and sales.

The ideal business design system will cover all the above, providing you with all the elements you need to ensure your business. Once you know you can collaborate on the most important aspects, you can focus on the creative side of your business development. UXPin provides prototypes for business still in the design testing stages. For a free trial, visit UXPin today.

Fabrizio VanMarcino