How to Improve Your Local Landing Pages For SEO
We can all remember a time before the pandemic when people used to own small businesses in strip malls, large malls, and down major thoroughfares and interstates, hoping to rely on foot traffic walking in the door. Perhaps you have a type of business that relies on flying across the country to meet your clients, and many others have heavily relied on industry conferences and trade show booths for facilitation of new business. The word has been turned upside down by the global pandemic and it makes a lot of sense to increase your effort, spend, and education on digital marketing, especially when it comes to search engine optimization (SEO).
There is a specialty within SEO known as local SEO – improving your rankings of your map results. Businesses are heavily competing to reach the coveted 3-pack – the top 3 location results, and you can reach it too if you work hard and understand the basics.
This level of technical SEO is not easy, keeping your local landing page up to date with the latest trends. The folks at Wiideman have put together findings from analyzing over 300 pages of high-ranking local landing pages and also have templates on the anatomy of a great local landing page. Learn more in the visual deep dive below: