How to Choose the Best SEO Company

Search engine optimization or SEO will dictate if you generate traffic as well as the type of traffic you will generate, it is therefore essential you hand over the reins to a competent party. Many agencies out there will claim to specialize in SEO however, not all are competent. In order to pick the right one, you must pay attention to a number of things but first, why even call on an SEO Company in Boston or other cities?

There are many things that can lead you to calling on the services of SEO experts.

  • Does your site meet the technical requirements to effectively perform on search engines?
  • Can you modify your website without losing any traffic or your current ranking?
  • What SEO strategy can or should you implement?
  • How can you reach the top of search engine results?

Questions To Ask Yourself Before Reaching Out to An Agency

Can I trust this agency?

Do some background research of the agency you’re looking at. Check what their reputation is like online, is the agency even visible on Google? Can they create content for you? Are their clients satisfied with their work?

What’s your budget?

It’s likely no two agencies will offer the same price for the same type of services as, everything will likely depend on how the agency go about it intervening, your industry as well as your competition and objectives.

What do you need?

Each company will have different needs and expectations in terms of objectives and visibility, it’s important you have an idea of what you need in order to work with a company that will match your expectation. 

What are your objectives?

Once you’ve established what you need, you can now set goals. As a company you must know what you’re aiming for long term, is it competitive positioning? the implementation of a more functional website? Prospecting through the use of keywords?

Failing to answer these questions could lead you to choosing the wrong SEO company, leading to your business’s downfall. Furthermore, these answers will help you identify agencies that may be untrustworthy or unlikely to perform to your liking.

Common Red Flags in Poor SEO Agencies

Unattainable promises

An agency promising you to double your traffic within a few weeks is most likely not reliable. Experts in the field know that it’s a long-term process, and sprinting a marathon can take months. An agency promising you quick results probably doesn’t have any real mastery of SEO.

A lack of interest in your commercial goals

A competent company will seek to understand the nature of your goals and incorporate them within their SEO strategy. Simply put, imagine your goal is to generate leads but your SEO agency is focused on generating traffic. Although you want to improve your local presence (which would then call for local SEO) the strategy they will set up will most likely only focus on search engine ranking.

Bad Communication

You can test the SEO company’s communication capabilities by trying to give them a call or sending an email. By paying attention to their response time as well as how they respond, you can gauge whether or not the agency will be a good fit for your team.

Completing this article already places you halfway there in terms of picking the right SEO company. Reach out to learn how we can help!

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.