How to Build a Shopify Store: 4 Must-Know Tips for Your Small Business

Shopify is perhaps the largest e-commerce store that small businesses can use to get their feet off the ground and sell their products. It has all the tools you could ever need to build and grow your own business.

Before you can get started reaping the benefits of the site, you’ll need to know how to build a Shopify store. The good news is that it’s not too hard. The site pretty much walks you through the process of getting started.

Still, a few extra tips never hurt. Keep reading to find out everything you need to know to bring traffic to your Shopify store.

1. Don’t Forget About Your Mobile Customers

Shopify makes it easy to create your own site. All you’ve got to do is drag and drop everything that you want or need. It’s simple to get swept up in this and forget that you’ve got to optimize your website for mobile as well.

A large portion of people use their phones to browse through the web and shop. So, if your website is hard to read on mobile you’ll be losing a huge demographic. Shopify does make a few corrections to make sure that your website looks at least presentable on mobile but it’s a good idea for you to check behind it.

2. Don’t Use a Free Domain

Shopify will give you a free domain name but that doesn’t mean you should use it. It works as a subdomain.

It will send all the traffic that you’re trying to gather to Shopify’s main domain. Not yours. So go ahead and purchase a domain name from a service such as GoDaddy.

It won’t be that much money per month and it will be worth it in the end when you’re able to build your brand.

3. Take Advantage of Plugins

One of the best things about Shopify is the number of great plugins it offers. For example, there’s a plugin that will automatically shoot a customer an email about ten minutes after they leave their shopping cart.

There are also a few social icons that will allow your customers to finish up with their transactions with the press of a button. No fields upon fields of questions needed.

4. Invest in Proper Photography

You can get Shopify help for a lot of things but photography isn’t one of them. Your website can look perfectly clean and polished but if the photos of your products are blurry, you will lose customers.

If you can swing it, hire a photographer to take professional pictures of your stock for you.

How to Build a Shopify Store for Your Small Business

Learning how to build a Shopify store is the first step in growing your small business into something greater. With its plugins and easy to use website building, it’s no wonder that it’s one of the biggest eCommerce sites around at the moment. Get started today!

Shopify isn’t the only way to get your business off the ground. Check out our blog daily for all the latest industry tips.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.