“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action” – Content Marketing Institute Are you currently using content marketing strategies in your small business? If not, you should start as soon as […]
Continue ReadingTiming is everything. Figuring out the best times to post content to social media accounts can be a challenge. I was browsing through some articles on last week and ran across some information that I wanted to share with you today. I for one am very active on social media platforms such as Facebook, Twitter […]
Continue ReadingUsing social media as a part of your marketing mix is very important these days. Social media platforms allow you to connect with your target audience, build relationships with your prospects, attract new business leads and most importantly share content and information as it relates to your industry. Social Champ simplifies social media management for […]
Continue ReadingAlthough internet marketing is currently the most popular method used these days for small business promotion and growth, it is still good practice to add variety to your sales and marketing efforts. Implementing offline marketing strategies is one way that you can accomplish this. Offline marketing strategies are as the name implies…. traditional marketing activities […]
Continue ReadingHey peeps! I’ve decided to put together a new monthly blog post entitled “The Small Business Roundup”. Towards the end of every month, I will send out this post which will give you the latest and greatest in small business and entrepreneurship from around the web. Enjoy! Entrepreneurship Need to get motivated while working from […]
Continue ReadingCreating successful marketing and advertising campaigns that get customers in the mood to buy can be challenging. This is especially true when you do not know what words to use in your sales material. What are Powerful Words? Powerful words be used when drafting up your sales and promotional information, it’s important to make sure that you choose […]
Continue ReadingMarketing your business via the internet has become the most cost effective strategies used for advertising these days. If you are amongst the majority of small business owners, I am quite certain that you using social media platforms and other less expensive marketing alternatives to spread the word about your business – as compared to […]
Continue ReadingRegardless if it’s a promotional marketing material or a landing page copy you’re writing, your headline can and will decide whether your business will attract attention or be left behind without a second glance. Regarding the importance of writing great headlines, here are some interesting stats: Stat 1: On average, 8 out of 10 people […]
Continue ReadingPromotional products for your business don’t have to be flashy or expensive. Even in this tough economy, you can still promote your business using some of the following low-cost marketing products. Here are 7 low cost promotional items that small businesses should have in their marketing arsenal: 1. Magnets This is a simple and inexpensive […]
Continue ReadingHey there everybody, I ran across an interesting read earlier this week on non-other than Entrepreneur.com that stated “46% of small businesses do not have a website”. I have to say, that I’m pretty shocked that there are still a number of small businesses that do not have a web presence – Especially since: More […]
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