Important Things to Think About When Designing a Sign For Your Company’s Storefront

If you are going to get a sign for your new storefront, you will need to put a lot of thought into it to make sure it is something that proudly represents your business in a positive way. When you install an exterior sign for your establishment, you are doing so while hoping the sign will help you get more attention, encouraging people to come check out what you are selling at your store. Instead of rushing into choosing the right sign, start following a step-by-step process to get exactly what you want and have envisioned for your storefront for such a long time.

The Type of Material

One important decision you will need to make is choosing the type of material you would like to use for your exterior storefront sign. Different materials are available, some of which may be slightly more popular than others because of their appearance, affordability, and easy maintenance. Because there are differences in the many types of materials that may be used to construct signage, you should compare some of these different materials and truly get a better feel for what they would look like outside of your business before selecting one of the materials.

Not sure which materials are available to use for storefront signage? Some of the most popular options include plywood signs, metal signboards, channel letters, and even glass signs. Spend some extra time researching these different materials and then decide on something that is going to work best for your business based on different factors, including the reliability of the material and its appearance.

The Size

After you have selected a specific material to use for your storefront sign, you should decide on a size that works best for your establishment. Some business owners like large, noticeable signs while others like to keep it a bit smaller, but it all depends on your preference and the amount of space you have available. You may have more space to work with if you’re choosing the right sign, or to have the sign hanging directly from the building instead of having it placed right on the building, so that is something to consider if you are limited on space because your building is relatively small.

If you are not sure how much space you have available, take measurements. It is important to figure out the size of the sign you are going to use for your business because you want people to notice it, even if they are standing quite a distance away from where your business is currently located.

The Colors and Design

Deciding on the material and the size of the sign are two important things you will need to figure out, but there are still a few other decisions that must be made. For example, you need to decide on the design of the sign and the different colors you want to use. You may have a few color choices in mind because you have envisioned something that will represent your business in a way that shows off everything your business stands for. However, if you do not know which colors to use, it helps to do some color research.

The purpose of doing color research is to find out more about the way these different colors tend to make people feel when they see them. There are some colors that are naturally more attractive and that means they will quickly garner more positive attention than others, so your best bet is to choose some of those coveted shades instead of choosing colors that are going to annoy people. It helps to select bright shades, but you may want to skip out on using bold shades of yellow that are commonly associated with caution signs and wet floor signs.

Consider shades of orange, purple, and even red. Think about the different types of colors that would look good together, especially if you have a specific logo you are going to have added to your sign. You want to make sure everything looks professional and impressive enough to get even more customers to come through the doors of your storefront.

The Lights

Do you want to have lights installed with your sign? Some business owners prefer having lighted signs from sign makers in Cincinnati, because then they do not have to worry about people thinking that their business is closed as soon as it gets dark outside. If you want people who are passing by your establishment to know that you are open and would love to have them come in to purchase something, you should have a lighted sign. However, if you are going to have a lighted sign, you are going to need to think about the types of lights you would like to use.

Neon lights, LED lights, and even fluorescent bulbs are just some of the options you will need to consider. It is best to weigh out the advantages and disadvantages of each of these options before you decide to make any major decisions. For example, neon lights look good, but they often require much more maintenance and may cost you a lot more money. If you are looking to save money and want to avoid a lot of extra maintenance while making sure your sign is bright, you may want to consider getting LED lights installed around the sides of your new storefront sign.

The sign for your storefront is one of the most important pieces of equipment you will need to purchase for your business. It is the best way for you to make a great first impression on the people who are passing by your establishment and looking for somewhere to shop or grab a bite to eat. No matter what you are selling to the public, you may be able to drastically increase the number of people you have walking through those front doors and making purchases by simply investing in a high-quality sign that is designed well, large enough for people to see, made of a decent material, and colorful enough to get a lot of positive attention from the public.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.