Have you ever entered a store, faced an employee with a nasty attitude, and turned right back out the door? There’s nothing more unwelcoming than poor customer service. After all, stores and companies should be pulling you in rather than pushing you out. If you’re a business owner, customer service is king. If you’re having […]
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Serving customers the right way could be the difference between success and failure for a business. You need to teach your employees how to have amazing customer service skills for a few different reasons. Spending time and effort focusing on creating great customer service for your business is what’s going to make you rise above […]
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How do you get to the top? Superstar business leader, Indra Nooyi, knows how. Serving as the chair and CEO of PepsiCo, 62-year-old Indra, is proud to hold the spot as one of the world’s most powerful professionals. How exactly did Indra claim her success and make her way to the top? She did it […]
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Social media has become an integral part of the lives of many people. While there are numerous platforms out there, one of the most popular in 2020 is called TikTok. For those who might not know, TikTok is a social media site where people post videos of themselves. Often, these videos take the form of […]
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Technology has changed how nearly every business operates and this is true in the floral industry as well. While many people might think about flowers as something that is a bit “traditional,” there is actually a rising demand for flowers across the world. A significant proportion of flowers in the United States buy flowers at […]
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Retailers lose a considerable portion of sales each year as a result of retail crimes. Keeping your store and customers safe should be a priority as a business owner. Regardless of what kind of merchandise you’re selling and wherever you are located, there is always a risk of being a crime target. Thieves can strike […]
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College promo items are the most preferred tactic to reach college students. Students use these items daily so it makes sense to use them for marketing. It’s super easy to win their attention through the things they interact with often. Businesses that win college students’ attention can gain a competitive edge. The students can turn […]
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In recent years, an increasing number of states have legalized marijuana, whether it be for medical or even recreational use. So much so that nowadays only Idaho, Nebraska, and South Dakota completely prohibit any marijuana use. What’s more, some of the most successful companies out there such as Apple, Google, Microsoft, and Facebook have stopped […]
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A marketing strategy refers to a comprehensive plan that businesses create, which forms the foundation of their marketing activities. Usually, marketing strategies are centered on the core focus of advertising and promoting the business to gain a stronger following. The goal of having a marketing strategy is to use the least resources possible or to […]
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