Alex, Author at Small Business Sense

Alex

Author Archives: Alex

Alex is a small business blogger with a focus on entrepreneurship and growth. With over 5 years of experience covering the startup and small business landscape, Alex has a reputation for being a knowledgeable, approachable and entrepreneurial-minded blogger. He has a keen understanding of the challenges and opportunities facing small business owners, and is able to provide actionable advice and strategies for success. Alex has interviewed successful entrepreneurs, and covered major small business events such as the Small Business Expo and the Inc. 500|5000 conference. He is also a successful entrepreneur himself, having started and grown several small businesses in different industries.

How Your Business Can Use Macro Research

Macroeconomics focuses on a number of aspects of national and international economics that can affect your business and investment decisions. Predicting economic shifts makes it much more likely that you’ll survive the highs and lows of the market and even use them to your benefit. If you know what’s coming, you can even use market […]

Top Effective SEO Tools Every Business Owner Should Know

Optimizing your website for search engines and outranking your competitors in SERPs is an overwhelming task. The SEO tools for businesses make your job less complicated and improving your site’s SEO (based on data and analytics) gets easier. Problem? What SEO tools to use as there are hundreds available to choose from with overlapping features. […]

How To Make Money From Safety of your Home in 2020

Imagine working in an environment where you are under no obligation to answer your higher authorities after every fixed interval, having no fear at all for being caught for behaving improperly (like sleeping or sitting in an extremely casual position), and can work at any spot you like without answering others as to why you […]

What Restaurants Should Consider When Planning A Menu

Whether you’ve been in the restaurant business for some time, or you are just starting on this pathway, you likely know the importance of planning a good menu. Designing a menu should be a fun and exciting task, but there is an element of seriousness around it as well, for it will be the lifeblood […]

How to Create a Direct Mail List

Direct mail is increasingly becoming popular despite the digital disruption in the advertising industry. However, most people seem to shy away from direct mail because of the work involved. It requires a lot of work to succeed in direct mail marketing. You need to be as creative as possible in order to attract the […]

How to Use Video Effectively in Your Marketing Efforts

The use of video as a marketing medium has become an essential channel for marketers these days. While other content sharing methods are still useful, videos are more relatable and impactful. However, the question remains, what makes a great video? It’s more than just shooting a video and posting it. There are a few key […]

Best Ways to Use Promotional Products

Promotional products are a great way to get your brand name out there and form a positive relationship with potential customers. The products often feel like a gift, and your company’s name on the item will serve as a constant reminder of your generosity, engendering a sense of gratitude. As with any type of marketing, […]

How to Improve Warehouse Efficiency

Every company understands the pivotal role that warehouse operations play in their organizations. When these operations run smoothly and efficiently, companies cut costs, and customers remain happy. Warehouse efficiency is not just about having everything at their right place and ensuring that products roll out on time. It is more about maximizing the utility of […]

7 Must-Do Things for Your Trucking Company

Bringing goods and products from one place to another is more than just an industry. It’s also a fundamental requirement for any large-scale human society. That is why having a trucking company is such an excellent idea. The demand for shipping and transportation of goods is not likely to shrivel up any time soon, and […]

6 Tips for Marketing Your Commercial Lawn Care Company

The good news for anyone in the commercial lawn care business is that demand is almost always high. Most companies and businesses have at least a little lawn, and they usually lack the equipment, know-how, and manpower to care for it themselves. But despite all this demand, these customers won’t come knocking down your door […]

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