How Your Business Can Use Macro Research

Macroeconomics focuses on a number of aspects of national and international economics that can affect your business and investment decisions. Predicting economic shifts makes it much more likely that you’ll survive the highs and lows of the market and even use them to your benefit. 

If you know what’s coming, you can even use market downturns to your advantage. Here are some ways that your business can utilize macro research.

How to Use Macro Research

If you’re wondering, what is macro research? You may not realize the potential that this kind of data has for your company. Macro research can open up all kinds of doors for your company to make better investments and decisions. Here are a few of the types of macro research data that can be very useful for a wide variety of companies.

Upturns and Downturns in the Market

Economic growth can tell you a lot of important information about how the economy is doing and whether it is expected to grow or not in particular industries. Growth rates can be measured using the gross national product, sales rate, and the gross domestic product. 

As sales rates altar with the changing economy, you can adjust your business decisions accordingly. When the economy is in an upswing, increase production rates to anticipate greater sales and push marketing and advertising to bring in more business. When you anticipate a downswing, save and make more conservative decisions to prepare for less business. 

Rates of Interest

Changes in interest can impact any kind of business that has loans or gives out loans. You probably have taken out loans at some point to grow your business, especially when there are lots of opportunities. Borrowing when interest rates are low can save you a lot of money. 

Therefore, recognizing trends in interest rates is important to help you make good borrowing decisions. When interest rates are exceptionally low, borrow to make improvements to your business or make an advertising push. When interest rates are rising, don’t take on any new loans to keep your business out of a bad situation.

Unemployment Rates

Unemployment affects your business in all kinds of ways. Unemployment can be a canary for a coming downswing in the market. It also means that there may be better-qualified candidates to fill positions in your company. On the other hand, when unemployment rates are high, the economy suffers since fewer people are making lots of purchases. 

If your business deals in essentials, you may be buffered against downswings in the market caused by unemployment, but if you deal with luxuries or services that can be delayed, you may see a significant decrease in purchases. Depending on the kind of business that you have, unemployment rates may encourage different decision making, but they are likely to be important.

International Economy

Many investment analysts only focus on the American Stock Market when they are informing decisions about investment. However, the international economy also has a dramatic effects on your investment decisions and other decisions that you make in your business. If your company is involved in any international trade, understanding trends in economies across the world is even more important. 

As your company grows, you’re likely going to want to scale to sell globally. However, unless you fully understand global markets, scaling decisions can be disastrous and set your company back. Markets in Europe, China, and emerging markets are all important to help you determine what decisions to make for your company.


Whatever kind of business you have, inflation rates are likely to affect a number of your business decisions. Inflation can make goods cost more without you earning more, which can negatively affect any kind of service or product sales. 

If you have lots of products warehoused, their cost will increase at the same time as you are less likely to be able to sell them and are paying for warehouse fees. Understanding inflation can make a big difference in the decisions that you make for your company and helping you to prevent income loss for your company. 

Where to Obtain Macro Research

The best macro research should be thoroughly considered with multiple data points from all over the world. Every aspect of the economy on a global scale should be thought about if you expect this research to set you up to make better decisions than your competition. Be sure to chooose a respected firm that has a lot of experience making successful predictions utilizing macro research. 

Using Macro Research in your Business

If you want your business to grow, macro research can do a lot to help. Macro research can help you to make good investment decisions for your company, know when to borrow and when not to, and help you insulate your business against inflation. The best macro research will make your company stronger and help it to grow faster. 


Alex is a small business blogger with a focus on entrepreneurship and growth. With over 5 years of experience covering the startup and small business landscape, Alex has a reputation for being a knowledgeable, approachable and entrepreneurial-minded blogger. He has a keen understanding of the challenges and opportunities facing small business owners, and is able to provide actionable advice and strategies for success. Alex has interviewed successful entrepreneurs, and covered major small business events such as the Small Business Expo and the Inc. 500|5000 conference. He is also a successful entrepreneur himself, having started and grown several small businesses in different industries.