Cyndy Lane

Author Archives: Cyndy Lane

Cyndy is business journalist with a focus on entrepreneurship and small business. With over a decade of experience covering the startup and small business landscape, Cyndy has a reputation for being a knowledgeable, insightful and approachable journalist. She has a keen understanding of the challenges and opportunities facing small business owners and is able to explain them in a way that is relatable and actionable for her readers.

How to Give Guests the VIP Treatment

RBars, restaurants, and nightclubs are now selling vodka bottles for as low as $500. Customers are eager to buy this vodka at a 2 000% discount. Why? Because that ordinary vodka comes with the hospitality industry’s most extraordinary luxury: bottle service.  You ever considered bringing your family? Bottle service (also known as “table service”) to […]

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What Restaurant Owners Need to Know for the 2021 Holiday Season

North American restaurant owners are keen to attract the crowds back for their holiday celebrations. Small Biz Sense surveyed 600 restaurateurs and 1,100 diners across the US. It found that some guests might not want to go back to the restaurants for this holiday season.  In this article we’ll cover: Report on the 2021 Global […]

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2021 Holiday Selling Guide: Tips to Prepare for Holiday Sales

2021 Holiday sellingSeason is expected to be big for small retailers across the nation. With the FDA’s approval of vaccines in late 2018, we are entering a post-COVID-19 period. Consumers want to relieve their pandemic stress with some retail therapy.  But this act of “revenge spending” won’t be done without careful consideration from consumers, primarily […]

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The Retailer’s Guide to Selling Internationally

In the past few years, cross-border ecommerce is booming.  Recent research found that 32% online shoppers purchased more products from sellers located outside of their home country, while 51% said they would do so more frequently in the future. If you are a retailer who has been thinking about selling overseas, there is a ready […]

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7 Highly Effective Restaurant Marketing Tactics

Technomic’s “Bakery Café Consumer Trend Report” has some good news for those who You can own and run a bakery-cafe. The Survey and article from Nation’s Restaurant News, 43% more respondents had been to a bakery than when they last surveyed in 2008. 72% stated that they go to bakeries atleast once per month. According […]

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How Super Saturday can Boost your Retail Holiday Sales (With 5 Proven Approaches by Shopping Revenue Experts)

Retail has had a remarkable year. Black Friday is barely behind you and now it’s time to turn your attention to that last-minute dash for holiday gift sales—the increasingly important, Super Saturday. It’s a highly competitive time of year, and no doubt many retailers will be eyeing an extra sales kick to ease some of […]

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