Annika Bansal

Author Archives: Annika Bansal

Annika "The Chick Geek" is the founder of AnnikaBansal.com. Small Business Sense shares small business ideas, tips and resources for independent Entrepreneurs and Small Business owners.

Why Every Small Business Needs a Social Media Presence [Infographic]

I was reading through some articles the other day and ran across an infographic that I just had to share with you guys.  The infographic is regarding the importance of a social media presence- specifically for small businesses. This infographic clearly shows that customers are searching for businesses online.  Here are three important facts to note: […]

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7 Characteristics of An Effective Small Business Website

Hey there and Happy Tuesday….. I have been studying web marketing, design and web conversions online for a little while now to figure out what makes a website successful. A website  is one of the most essential elements of creating a web presence for your small business.   One thing I’ve learned is that a pretty […]

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How to Write Email Marketing Copy that Converts

Email marketing is one of the best forms of online marketing strategies since it’s cheap and personal. However, it’s a strategy that few small business owners seem to get success from. If you’re not one of those “few people,” then it’s time to re-evaluate your marketing approach and start following these tips on how to […]

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7 Must-Read Content Marketing Resources

“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action”  – Content Marketing Institute Are you currently using content marketing strategies in your small business?  If not, you should start as soon as […]

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Ten Affordable Online Fax Services for Small Businesses

One of my favorite cloud apps and resources in my small business tech arsenal is an online fax service.  This service makes it super easy for you to send and receive faxes from anywhere in the using a device with internet access.    What is an Online Fax Service? Online fax services – better known […]

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The Best Times to Post on Social Media Accounts

Timing is everything.  Figuring out the best times to post content to social media accounts can be a challenge. I was browsing through some articles on last week and ran across some information that I wanted to share with you today. I for one am very active on social media platforms such as Facebook, Twitter […]

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Monthly Small Business Roundup

Hey peeps!  Here are some of the latest and greatest tips, resources and trends in small business and entrepreneurship from around the web. Enjoy! Entrepreneurship Learn 7 tips that you can use to write effective press releases Here’s why your company’s logo is very important Want to become more productive?  Here are 10 ways to […]

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15 Responsibilities Small Business Owners Can Delegate

Del·e·gate – entrust (a task or responsibility) to another person, typically one who is less senior than oneself. Letting go is so hard to do. It’s a known fact that most small business owners (myself included) start businesses trying to do everything on our own. What usually ends up happening is that we get burned […]

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Five Strategies You Should Use to Fuel Customer Referrals

Finding new customers can be a challenge. This is why many small businesses opt to focus on their existing client base instead. However, there’s actually an easy way to reach and acquire new customers. What is it? Customer Referrals! Actively seeking referrals doesn’t only help businesses improve their brand awareness; it also boosts credibility, given […]

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