Five Strategies You Should Use to Fuel Customer Referrals

Finding new customers can be a challenge. This is why many small businesses opt to focus on their existing client base instead. However, there’s actually an easy way to reach and acquire new customers.

What is it? Customer Referrals!

Actively seeking referrals doesn’t only help businesses improve their brand awareness; it also boosts credibility, given that the products, services, and customer support offered are of high quality.

If you’re looking to get more customers and grow your business faster, here are five customer referral strategies that you can use to do so:

Strategy 1: Send a Thank You Card

Sure, you might say that you’re thankful for the continuous support you’re getting, but do you actually show your appreciation?

You don’t need to be grand and giveaway a ticket to a luxurious resort, but you can send a sincere Thank You card at the very least.

This card should not only verbally express your gratitude but should also to offer some sort of thank you gift like a discount on your top-rated products or services and rewards for referrals.

Strategy 2: Add Referral Coupons to Your Newsletter

You can also attract attention by adding referral coupons to your newsletter. This coupon is meant to be printed and given to family or friends who need similar products and services.

To make your coupon more appealing, you can add discounts for the referred client and credits for the referrer.

Strategy 3: Offer Referral Incentives to Your Contracts

As an alternative to coupons, you can highlight referral incentives in your contracts. Incentives can range from monetary gifts like discounts, rebates, and gift cards to non-monetary items such as key chains, free admission to events, or free access to a newly-launched product or service.

Strategy 4: Add a Referral Tab to Your Website

If you want more people to know about your referral program, you can add a referral tab to your website. In this tab, you can add details about what a customer and referrer may get, how they can qualify, what they need to do to claim the offer, and the like. You can also share the details of this tab on your various social media pages to achieve better results.

Strategy 5: Hold a Referral Contest

Sometimes, referrals come so rarely that it feels like the rain that falls in the dessert. To avoid such a scenario and effectively fuel new customer referrals, you should consider holding a contest.

The basic instruction is simple (you can modify this to match your unique business scheme and preferences): every month, the client who gets the most number of successful referrals will get a set prize, this is on top of any other incentives you’re already giving.

Aside from the prize, you can publicly recognize the winner through your company website, newsletter, social media profiles, and official press release, if you like.

As you can see, there are numerous ways to drum up new customer referrals. You just have to be creative, resourceful, and truly dedicated to providing the best product or service to your customers.

Annika Bansal

Annika "The Chick Geek" is the founder of Small Business Sense shares small business ideas, tips and resources for independent Entrepreneurs and Small Business owners.

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