7 Things You Must Include When Creating A Business Card Design
While there is no denying how impactful digital marketing strategies have been for businesses, the reality of the situation is that some traditional marketing methods still work as effectively as ever. Given how much online marketing methods have grown in power and popularity today, we can also say that traditional marketing methods were designed to stand the test of time. In other words, they can always find a place to work within your business no matter what niche you’re in. A perfect example of this can be seen with business cards.
Having been around for far more years than digital marketing methods, business cards themselves have seen their own form of growth. More specifically, they have grown into different types of design types making them more relevant and useful for businesses than ever. Even with new designs, classic and simple designs have proven to be one of the most effective for a business. Nonetheless, there are a few mistakes that business owners still make when creating their business cards. For the most part, these mistakes are in regards to not knowing what must be included in a design. No matter how bold or creative a design is, a business card simply won’t work effectively if the right information is not on it. With this in mind, let’s go over seven things you must include when creating a business cards design.
#1: Your Business Logo
One of the main purposes of a business card is for branding purposes. It helps bring awareness to those who don’t know about your business and also contributes to client retention. However, this purpose is magnified even greater if your business logo is attached to the card. It leaves a memorable impression with whoever has your card.
#2: Your Business Motto/Catchphrase
One of the most overlooked qualities to have within your business card is your business motto or catchphrase. More than anything else, it allows your business to come off as more relatable to a potential client. In other words, it makes your business more personal as opposed to coming off like you want to make a profit.
#3: The Location of Your Business
An obvious thing you must include within your business is where it is located. While most business owners make sure to include this factor, the mistake most of them make is not making the information noticeable enough. As an overall rule, make sure it is clear and distinguishable from other pieces of information.
#4: A Business Phone Number
Another must-have piece of information to have is a phone number. This serves the purpose of giving a client a reliable source to reach out to your business. That said, make sure to have a dedicated business phone number instead of a personal one. This makes your business come off as more professional.
#5: A Business Email
Having a business email serves the same purpose as having a business phone number. Along with that, it also should be held to the same standards. This means that any email on your card should be a dedicated business email and not a personal one. Once again, this contributes to professionalism with your business.
#6: The Social Media Links Of Your Business
One of the newer pieces of information that businesses have started to add to their cards is social media links. Given how large social media has grown in recent years, it comes as no surprise to see how it has integrated itself within the business industry. Interestingly enough, most business cards maker tools now include the option to add this feature when creating your design.
#7: A Call To Action
Arguably the most important thing to include within your business card is a call to action. Apart from giving them a reason to contact your business, you also have to make it clear on how to do so. This can be done through other informational pieces such as location or email add-ons.
Business Cards As A Whole
As a whole, be aware that making business cards is only a small contribution to the overall success of your business. For this reason, make sure to include business cards as just one of several marketing options your business has to offer to potential clients.