7 Reasons Why You Should Go All-In On TikTok For Your Business
Are you on the fence about TikTok for business? While TikTok is quickly growing in popularity as a social media platform, it’s still foreign territory to many marketers. A new social media app can feel overwhelming and intimidating. But when that app is TikTok, you need to participate and start creating content for your brand so you don’t get left behind.
Still not sold? Keep reading to hear the seven important reasons why you should go all-in on TikTok for your business, embracing this new social media platform to grow your brand.
- Reach A New Demographic
The first reason you should use TikTok for business is to reach a new demographic. Gen Z uses TikTok more than any other social media platform. 41% of TikTok users are between the ages of 16 and 24. What’s more, about 50% of TikTok’s global audience is under the age of 34. And 90% of all TikTok users visit the app more than once each day.
If you want to get your product or service in front of this demographic, you need to meet them where they’re at. By getting serious about creating high-quality content for TikTok, you can strategically place your brand in front of consumers who are easy to reach and ready to buy.
Reaching a new demographic can have a lot of benefits for your brand. Exposing your product or service to a new audience will increase your sales and revenue. And when you target Gen Z in particular, your brand can reach even more people — Gen Z consumers are highly influential, and if they like your product, they’ll probably talk favorably about it on social media. That can bring you even more customers who rely on reviews from friends and influencers.
- Leverage Advanced Analytics
Another reason to start using TikTok is to take advantage of the advanced analytics offered by the app. You can access TikTok analytics if you have a TikTok Pro account. Analytics on TikTok are split into three primary categories: Overview, Content, and Followers. Here’s a quick breakdown of what you can expect to see under each one.
Your Overview tab is the place where you can view your total Video Views, Followers, and Profile Views. Graphs and charts make it easy to see your growth over time with just a glance.
Content-related analytics include your Video Posts and Trending Videos. You’re able to see your posting statistics and how many views each video has received, in addition to your trending videos (or, which ones are getting the most views).
Finally, TikTok analytics also gives you inside information into your follower count. See how your follower count is increasing or decreasing over time, what gender your followers are, what geographic location they’re from, what times they’re most active, and what videos from other creators they’ve been watching. This valuable information can help you determine what type of content to post to get the most engagement.
By leveraging the power of TikTok analytics, it’s easier than ever to track your success and see what you need to tweak. Use TikTok’s analytics to help you hone your marketing strategy and continue to grow and improve.
- The Powerful Influence Of Influencers
They’re called influencers for a reason — and on TikTok, they’re key. The top 50 influencers on TikTok have more followers than 16% of the world’s population! And since this social media platform has such high engagement rates, it’s easy for these influencers to get people interested in whatever they’re selling.
That’s why one of the best ways to get your brand in front of more TikTokers is to partner with influencers. Finding TikTok influencers within your niche and reaching out to form collaborations is a smart way to market your brand on TikTok. Use a tool such as Influence Grid to quickly find multiple influencers who might be a good fit for you. Simply enter your search parameters and then look through the list of results, reaching out (via email or Instagram DM’s) to any influencers who seem like a fit for your brand.
Most influencers have a link in bio tool, such as url.bio, on their profile. These tools allow you to link multiple URL’s on one landing page. Any influencer you work with who uses a link in bio tool will be able to add any URL you give them to their TikTok bio, which will help drive traffic to your website.
There are several ways you can partner with influencers on TikTok. Try running a contest or giveaway, teaming up with an influencer to give away a free product to one of their followers. Create a hashtag challenge for people to take part. Or your influencer can simply create a TikTok video showing how they use your product or service in daily life.
The possibilities are endless when it comes to influencer marketing on TikTok, but one thing is for sure: Working with TikTok influencers is a great way to expose your brand to many people who haven’t heard of you before.
- Show Your Personal Side
TikTok for business is also a great way to show your personal side. TikTok is all about losing professionalism and being real with your audience. Gen Z doesn’t care about how amazing your product is. Instead, they care much more whether you’re genuine and relatable.
Use TikTok to show behind-the-scenes content and tutorials. Doing so will increase face-to-face time with your followers and give a familiar identity to your brand. And that will only pay off down the road.
In this TikTok from GoMacro, the brand includes behind-the-scenes shots including video clips of where GoMacro bars are made; shots of the process to create the bars; and clips of the company founders with their family. This is a great way to make this mother-daughter owned brand seem more personal and relatable, endearing itself to its followers.
- Advertising Opportunity
TikTok for business isn’t only a great place to hone your marketing strategy. There are plenty of advertising opportunities available on this platform, too.
Brand takeovers are ads that pop up when a user first launches the TikTok app. These brand takeover ads are made up of a full-screen image, so the user is sure to see the ad before tapping away to anything else. The ads are three to five seconds long and link to your landing page.
Native ads appear in a user’s feed while the user is swiping through videos. At first glance, they look like any other TikTok post; native ads can be 15 seconds long with music for the background, and they’re vertical, full-screen videos. But unlike a normal post, these ads have a CTA so users can learn more about what they’ve seen.
Sponsored hashtag challenges can help advertise your brand to as many people as possible. These challenges normally last for six days. You create a hashtag challenge, and TikTok users can share content for your brand on the platform.
Leverage the power of AR to create Branded Lenses for your followers to enjoy. These lenses create an interactive experience for users. For example, if you’re a makeup brand, you can create Branded Lenses that display your makeup products and allow users to “test out” how those products would look on their face. Branded Lenses are a unique TikTok feature and a great way to advertise on the platform.
- High Engagement Rates
Going all-in on TikTok will allow you to enjoy the high engagement rates on this platform. TikTok is known for having high engagement — even higher than other social media platforms. In one research project by Influencer Marketing Hub, TikTok had the highest engagement rates across over 100,000 influencer profiles on Instagram, TikTok, and Twitter.
Another article cites a video that Jennifer Lopez recently posted on both Twitter and TikTok. Lopez has 45 million Twitter followers and only five million followers on TikTok. But the TikTok video received exponentially more views — 71 million total, compared to just two million views on Twitter!
If you’re looking to get more engagement on the content you post, TikTok is the place for you. The nature of the short-form video content posted on TikTok is highly popular and draws people in, helping creator engagement rates rise.
- Profit Increases
Finally, the last reason why you should jump headfirst into creating TikTok content is to increase your revenue. If you talk to anyone who consistently scrolls on TikTok, they’ll probably tell you they’ve been driven to buy many products through the app. Many products out there are actually known as “TikTok products” now because they gained popularity on the app.
The Today Show lists skincare products, makeup items, kitchen gadgets, and more that became well-known thanks to TikTok. If you see these products in someone’s home, odds are they bought them because of TikTok.
A good example of how products can blow up on TikTok is the hashtag #amazonfinds. Under this hashtag, users post videos of products they’ve discovered on Amazon. It’s a great way to expose these products to millions of users.
Another example of a viral TikTok product is this E.L.F. Cosmetics lip exfoliator. According to the Today Show article, the brand saw a spike in sales after this product went viral on TikTok. The exfoliator is showcased in the video below.
Promoting your products on TikTok is an excellent way to see a potential increase in profit.
Focus On TikTok Marketing
It’s clear that TikTok is an increasingly important social media platform. And if you want to connect with your audience on a deeper level and enjoy an increased engagement rate and profit margin, TikTok is the place for you. Create a TikTok profile and start making content to promote your brand!