5 Tips to Stay Connected to Your Customers
Staying connected with your customers is important for your business growth, here are a few simple tips to staying top of mind.
Frequently interaction with your customers is key to building strong, loyal relationships. Knowing what the right amount of contact is can be challenging.
Sending messages too frequently or across too many platforms can quickly annoy a customer. But on the other hand, if you wait too long in between communications, your customers might forget about your brand and move on.
It takes a perfect balancing act between interactions and should be done across multiple platforms to engage users in the most effective manner.
In this article, we’ll take a look at 5 ways you can stay connected with your customers and improve your brand awareness. From engaging via email to making sure to keep personal relationships as a part of your marketing — staying connected has never been easier.
Here’s a quick look at what we’ll cover:
- Using email to reach out to customers
- Creating a personalized experience across all platforms
- Building a larger social media presence
- Including in-person marketing efforts
Email marketing is still one of the best ways to connect with your customers. Sending company updates and sales will keep your customers engaged and interacting with your brand.
Reach Out Through Email
Email marketing is still one of the most effective marketing tactics and it’s a great way to stay connected with your customers. The best part about email marketing is that you can easily send mass emails to reach more customers in a more effective manner.
Here are a few examples of different emails you can send to your customers to stay connected:
- Company updates
- Flash sales
- Seasonal or holiday messages
- Coupons and discounts
- Exclusive subscriber-only content
For many, email is the preferred communication method to learn more about the companies and brands they love. In fact, 73% of millennials prefer to receive communication via email from the businesses they subscribe to. This is an important factor to know considering millennials are now one of the largest consumer groups you’re marketing to.
Email marketing isn’t going away anytime soon and it still proves to be one of the most effective ways to reach your customers. Don’t get complacent with your email efforts, keep pushing to improve and interact with your customers on a frequent basis.
Personalization helps make your mass marketing efforts feel more personal. In today’s environment, many people won’t engage with content if it doesn’t provide them with some form of personalization.
Create a Personalized Experience Across All Platforms
72% of consumers state they will only engage with personalized marketing messages. IF you aren’t already using personalization across all of your platforms, now’s the time to jump on the bandwagon.
From digital marketing to sending the right print pieces, personalization should be built into all of your marketing efforts. If your customers feel like you’re sending them irrelevant information, they are much more likely to ignore your communication in the future.
When a customer loses trust in a brand, it’s hard to win them back. That’s why building relationships with your customers is so important. The more you can relate to a customer, the more they will connect with you.
Eventually, sending the right content and offers can turn new customers into loyal brand evangelists. Those loyal customers will not only stay connected with your brand, but they’ll likely share their experience with friends and family — allowing you to grow your audience even more.
Social media is a great place to connect with your customers. From providing company updates to communicating directly with your customers, there’s always something going on in the world of social.
Build a Larger Social Media Presence
You’re probably already active on social media in one way or another. Whether you use Facebook, Instagram, Pinterest, LinkedIn, or all of them — there’s always an opportunity to build a larger presence.
There are around 3.5 billion social media users out there just waiting to discover your brand. While not every single person using social media will be your target audience, there’s still a large number of people who are.
Connecting with customers through social media allows for a simple, two-way conversation through likes, comments, and shares. For many social media users, the brands that are actively engaging customers really stand out and grab their attention.
Companies that quickly respond to customer comments and mentions can really break through the noise, especially when they use witty responses. These are the brands that customers search out to get a good laugh.
But it doesn’t have to be witty comments that connect you with your customers. Just being present and developing social campaigns is enough to keep your brand on their mind.
There’s something to say about in-person meetings and building trust with your customers. Although digital is taking over the marketing world, keeping in-person interactions will allow you to stay connected with customers.
Don’t Forget About Interpersonal Interaction
If your business is strictly focused on eCommerce, this one may not apply to you as much, but for many companies face-to-face interaction is still vital. This means getting out and building a true human connection with your customers.
For some companies, this could mean taking your products and attending trade shows and events. For others it may mean packing up your laptop and stopping at a client’s location to touch base or pitch your products.
Whatever the case, you can’t forget how important interpersonal interactions are in this vastly digital world.
Here are a few examples of how you can utilize face-to-face marketing to help build a stronger connection with your customers:
- Host or attend events and tradeshows
- Grab lunch or a cup of coffee with a customer
- Write hand-written thank you notes to your customers
- Stop at a client’s location to catch-up or share new product samples
You’ll find that even just the smallest personal touch can make a big difference in the relationship between you and your customers.
Blogging is a great way to build a loyal following and connect with customers on a higher level. As you become a source of news and education, your customers will trust and engage with your brand more frequently.
Share Educational Content on Your Blog
For many customers, blogs are a way to access educational information when learning about a product or service. In many cases, it’s one of the first places a customer learns about a company and helps them move through the sales funnel.
Frequently sharing educational content on your blog will help you become known as an industry thought leader. The more relevant and educational content you share, the more customers are likely to return to see what’s new.
Once you’ve become a source of information that your customers trust, your blog will be a key factor to staying connected with current customers and engaging new customers. While blogs aren’t the best way to engage in two-way communication, don’t underestimate their power to connect your brand with its customers.
Customers Want to Connect With Brands Like Yours
Most customers want to feel a connection with the brands they love. Keeping communication lines open and frequently engaging with them will help build trust and keep them engaged with your brand. You don’t have to take drastic measures to keep your customers interested, you just have to stay top of mind and provide great content.