Anzhela Sychyk
Author Archives: Anzhela Sychyk
Anzhela is a seasoned business journalist with a keen eye for spotting industry trends and a knack for explaining complex financial concepts in a clear and accessible way. With over 15 years of experience covering the world of finance and economics, Anzhela has established herself as a respected authority on all things business.
Image Source: Pexels Promoting your business to a local audience is often crucial. If you cast your net out too wide and try to target customers in a large geographic area, you could end up wasting your time and money. Not only could you be failing to market to the right people, but you could […]
Continue ReadingMarketing for small businesses is tough. Sometimes when you’re just starting out, it can be difficult to get any traction. There are still some surefire ways to get your name out there — and one of them is email marketing. A lot of small businesses completely disregard the importance of email marketing, when in reality […]
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COVID-19 has seen a complete overhaul of the modern workplace and the traditional office. Attitudes towards working from home have gone from being for the few to the vast majority of people expecting home working to form a significant part of the new normal. The convenience this offers is undeniable but does not necessarily herald […]
Continue ReadingA presentation is not the same thing as a blog post. It’s easy to get caught up in the idea that “more words = better.” But when it comes to creating your business presentations, you don’t want more words – you want just enough information so that people can understand, but not too much where […]
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For any employer, the people who work in the company are the most precious resource. A lot of money may be spent on state-of-the-art machinery and infrastructure, but businesses that invest into the education of their employees will always come out on top. In this same vein, the work that HR specialists do during candidate […]
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As technology continues to evolve, the global marketplace has become more digital. More and more people are buying products online. In fact, the global online shopping market size almost hit four trillion in 2020. By 2023, the US is expected to have 300 million online shoppers. That’s 91% of the population we have today! These […]
Continue ReadingThe recruitment process of a business isn’t just a simple procedure that you’ll have to comply with for the sake of filling in a vacant position. In fact, hiring a new employee is a critical part of your business growth and future success. Remember, your employees are responsible for executing your business’s service and completing […]
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Selling is a game of numbers, but assessing the success of your salesforce entails a lot more than just looking at the sales figures. Most people would consider revenue to be the all-important statistic; however, as the sales manager, you must explore the reason behind an end result in order to really boost your sales team’s success. Use […]
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Not too long ago, people habitually watched broadcast networks as the only source of entertainment and advertisements. To catch broadcast TV signals, people had to use antennas on their rooftops but the broadcast service was limited to some specific areas. Therefore, those who didn’t have access to broadcast TV have the option of watching cable […]
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You have probably heard of internet security threats in the past and wondered how these could impact your business. If you have not applied the correct measures to help control such issues, then it’s about time you make informed decisions. A good example would be the ESET security system, which is available with many different […]
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