4 Ways to market your business for cheap in San Diego

Mostly, businesses-whether large or small-spend thousands (or even millions for larger organizations) to get their product or services out there.

Marketing is not an easy task. It requires the most proficient and experienced personnel to overcome all the trials and obstacles that come with it.

Anyway, that does not mean that you require to save thousands to have a successful campaign. There are a variety of ways that enterprises can use, which will guarantee that you will be keeping some of your hard earned income.

You can also rely on these cheaper options if you have a limited budget. As a marketing professional, here are some of the money-saving strategies you can apply to guarantee clients regardless of the amount you use.

  1. Use flyers

Most startups frequently use flyers to explain their vision, product, and their target audience.

To ensure that you save money, print them in bulk. For that reason,  speak to cheap color copies in San Diego. Every printing firm offers a variety of discounts to clients, especially if you print them in bulk.

Try to compare costs and ensure that you contact a good designer to help you come up with an attractive flyer or brochure. Once they are ready, employ someone to distribute them within your locality.

  1. Branding

The best way to attract clients to yourself is to brand your company. What does branding involve?

Start by picking good colors, colors that blend, and use those same shades to pimp your office or store.

Additionally, come up with a logo- an attractive one for that matter. In short, branding is the most basic way of branding while you think of ways to brand, look for areas that will expose your product or services.

For instance, your office, company vehicles, uniforms for the staff, among other areas that

  1. Use social media

Who does not use social media nowadays? It is one of the best places to capture people’s attention. The most crucial social media benefit is that you do not have to pay anything to create a business account.

Brand the page accurately, and if you feel that you are too busy to manage, contact a freelancer to help you do the work.

However, keep the page in check to avoid chasing your audience, or losing them to your competitors. An extra tip is to reach your target audience and become consistent when you post.

  1. The media option

The good thing about media is that they will give you an opportunity to showcase your products and services for free.

In other words, it is a form of public relations. The media will give you an opportunity to reach out to clients without having to pay for airtime, like in advertising.

Look for airtime either on the radio or television. The interviews assist you to reach a broader audience, and the good thing is that it is free.

Alternatively, you can help to co-sponsor an event.  You have to pay some money to set up a tent there; however, the results could be fantastic.


Seize every money-saving opportunity in the best way possible, especially if you are a startup.  Keep in mind that marketing is not a one-day affair; therefore, be patient.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.