4 Tips on How to Recruit New Employees for Your Small Business

You’re a new small business owner, but you’re growing and you need to hire more employees. There are several different ways to go about this process, and depending on the type of business you are in, some methods may work better than others. The important thing to remember is your online presence— it must exist! Just like having a website and a business profile on various social media platforms aids in marketing your products, these are four ways in which you can market your business as a great place to work.

#1: Through your website

Your business’s website is your go-to place for all of your customers’ needs, and it can also be useful for employee recruitment. Now, it’s not often that job seekers go to company websites in search of a job position, so this shouldn’t be your only means of recruiting— unless you’re wanting a small pool of candidates to choose one or two new hires from.

But this doesn’t mean that hiring from your website isn’t effective. In fact, you can showcase your business in creative ways from your careers page. For example, you can add a video that gives an inside look at the nature of your company and the overall work culture. This is one of many things to do to create a successful careers page on your website.

#2: Utilize social media

Billions of people are on social media, and the average person has at least five accounts across different platforms. While recruiting from your website can possibly limit you to hiring loyal customers who want to become a part of your team, recruiting from social media expands your potential candidate pool. You just have to make your job openings look desirable like you would do with your products on social media.

Social media is also a good way to screen potential candidates before they apply. You can see interests, talents, and even education and work experience on certain social platforms, such as Facebook. Just remember that employee recruiting may work better on certain platforms as opposed to others, and recruiting on social media may not work for your company at all.

#3: Take advantage of job posting sites

Indeed, LinkedIn, and Glassdoor are some of the biggest and most popular job search platforms. Posting to these sites not only gives you an even bigger pool of candidates to choose from, but you’re more likely to find people who fit the description needed for your job opening.

There are even job search sites that specialize in a specific type of candidate you’re looking for, like a recent college graduate or an experienced manager. Employee testimonials are also a powerful recruitment tool. Potential employees like to know what exactly they’re getting into before they apply, and Glassdoor is a good place to have your current employees express how much they love working with you.

#4: Get help from a full-service agency

After using the first three methods above, you still may not be able to find the candidates you’re looking for, or maybe you’re seeing a high turnover rate because neither you nor the employee received what either of you were seeking. You also probably want to skip through the people applying simply because they’re in need of a job and get to the people who truly enjoy the type of work you’re advertising for.

This is where the help of a full-service recruitment agency can be useful. The main goal of a recruitment agency is to bring the most qualified candidates to you, by marketing your brand to people in search of a job. Their techniques filter through applicants that aren’t the perfect fit to get to the ones who possess the most talent and skills.


As a new business owner, you can certainly try all four of these ways to see which works best for you. Even if you’ve been an entrepreneur for years, you can still test out new hiring methods. The goal is to find the very best candidates for your company.


Dee is a well-respected business journalist with a deep understanding of global financial markets and a talent for uncovering the stories behind the numbers. With over 20 years of experience covering the business beat, Dee is known for his in-depth reporting and analysis of industry trends, as well as his ability to make complex financial concepts understandable to a wide audience.