5 Tips for Developing Outstanding Instagram Stories for Your Fashion Business


If you are planning to highlight your fashion brand through Instagram Stories, you will find more than 500 million profiles worldwide looking through IG Stories daily. Did you know that one-third of the most seen stories are from brands? These days, more people are viewing IG Stories, and therefore, you need to have a rock-solid strategy for sharing your fashion-related content. 

If you would like to gain more likes and comments for increased audience reach, you will need a proper Instagram marketing plan to make things work. When you are using the stories feature of Instagram, it is a smart idea to combine humorous, lighthearted content with promotional ones. You need to maintain the right balance of the two. 

According to an article published on Wordstream.com, collaborating with famous fashion bloggers with millions of likes will help you to take your Instagram marketing to the next level. Here are five tips for creating exceptional Instagram Stories for your fashion brand: 

1. Use emoji and poll sliders

Would you like to conduct a poll to figure out the likes, interests, dislikes, and preferences of your IG audience? You can do so quite easily on Instagram. No matter if you would like to get feedback related to your products, entertain your audience, or crowdsource ideas, make the most out of poll stickers, which is an exciting way to build engagement with your followers. Many fashion brands are using poll stickers and emoji sliders. Use these to garner feedback and gather inputs on your latest fashion products. 

2. Make the most out of links in your IG Stories 

For fashion brands that have more than 10k followers, generating traffic from their IG Stories is quite easy and direct. All they need to do is fill up their story with images of a product at each angle, on various individuals, or for that matter, in diverse environments. Once you are through with this, pique audience interest with a promo code or some call-to-action (CTA) at the end. 

The visitors can swipe up on IG Stories content having a URL so that they could be redirected anywhere you would like them to visit. The link button is not that obvious and therefore, you must remember to inform your targeted audience or followers to swipe up for more details. 

You are also free to include stickers, GIFs, as well as other designs to grab your followers’ attention to the URL in your IG Story. It will also help you get comments on Instagram in due course of time. 

It is extremely beneficial if you manage to direct your followers to particular landing pages from your IG Stories. Be it a new blog or product page, it is a great opportunity for your fashion business to generate increased traffic as well as sales direct from IG Stories. 

3. Make the most of countdown sticker in your IG Stories 

If you are contemplating sharing an IG Story related to your upcoming events, like a product launch or in-store sale, integrate a sticker that will start a countdown to a time and date that you specify. This way, your audience or followers could sign up for your countdown event that will give a reminder when the time comes and the countdown is over. 

No matter if you want to promote a special event, a sale, or something unique, sharing a countdown sticker on your IG Story will remind your followers, for creating better results. 

4. Ask interesting questions through IG Stories 

Besides emoji sliders and poll stickers that help your followers to vote on some questions, you can also use a question sticker to your IG Story so that other users can submit questions and you can answer them accordingly. 

The question sticker on Instagram is the best way to initiate a conversation about your fashion brand with your followers. When it comes to the followers, they will like the free advice or suggestion, while allowing your business to display what you have on offer. No matter if you would like to get feedback related to your products or crowdsource ideas, the question stickers provide you with a unique way to build engagement with your audience. 

5. Share IG posts and IGTV on stories 

You can share your Instagram posts and IGTV content in stories as well, which is a great thing for your fashion brand. IG posts or for that matter IGTV videos shared to your stories would show the original username of the poster, letting visitors tap the same to learn more about the original post. 

Many businesses leverage this feature to share user-generated content from fans to IG Stories. So now, you can share IG posts using the re-share option instead of adding a screenshot of a feed to IG Stories. 


The use of the Instagram Stories feature is one of the best ways to share engaging content for your targeted audience. This way, you can build more user engagement, share your best fashion content, and let your followers know your products. 

Heron Nelson

Heron is a business blogger with a focus on personal finance and wealth management. With over 7 years of experience writing about financial topics, Heron has established herself as a trusted voice in the personal finance space. She has a deep understanding of financial concepts and strategies, and is able to explain them in a relatable and actionable way for her readers.