12 Small Business Marketing Strategies

Small business is an important part of the country’s infrastructure as a whole. For their good and proper functioning, it is imperative to apply various marketing strategies for promotion. They will help the business not to leave the market, as well as to develop and become better. This is important for improving business profitability and brand recognition.

In this article, we will talk about which strategies are best to use. 

What are Marketing and Strategies?

Marketing is a tool that helps you communicate your business to potential customers. It is thanks to him that more people can know about you.

The strategy is the theory that you will be testing. A certain plan of action and expected results from its application in practice. If you managed to get the desired results, you should use it further, scale, and develop it.

It is very important to remember that there is no perfect marketing strategy because each business has its own, individual one.

№1. Study the target audience.

Knowing your target audience is the first step to creating a working strategy. It is thanks to this that you will be able to know exactly to whom to offer your products or services. Learn their pains, priorities, problems, or triggers so you can use them appropriately in your ads.

Best way to analyze:

  • Create portraits of specific average buyers;
  • Break them down into different demographic groups;
  • Learn their style and way of life.

Use these market research tools to learn more about your target audience and client base. Don’t try to sell products to people who don’t need them. It is better to know right away who is best to work with – then purchases will be more frequent, and customers will be satisfied. 

№2. Show your USP.

Your Unique Selling Proposition is what sets you apart from your competitors. Try to formulate it so that it is easier for buyers to understand what your business is about. Experts from marketing companies are convinced that “customers respond best to a business that is different from the rest.” Remember that if nothing distinguishes you from other companies, then there is no point in contacting you. 

№3. Divide tasks into small and large.

It’s no secret that dividing tasks into stages is important and logical. It is when you know exactly what needs to be done now that it is easier to plan the work as a whole. In marketing strategies, this rule also works.

Determine which placements or sources bring you the best results at the moment and try to focus on them. By investing in something that works, you will be able to increase profits and raise money to further develop your business through other channels. You should not be scattered and use everything at once with small budgets: this will lead to financial losses and not very effective advertising campaigns. 

№4. Invest in successful marketing solutions.

Try to start using short-term strategies. For example, SEO will not suit you because you need to spend more time on it and wait longer for the result.

You can try to start with targeted advertising, which can give visible results in a week.

As you scale any promotional activity, look at the ROI for it. Analyze all the results and turn off those channels that do not bring you profit.

The most important thing at this point is to analyze and develop the places where people most interact with you and make purchases. 

№5. Use free advertising tools.

Despite the fact that many experts believe that it is difficult to move organically, try it. Difficult does not mean impossible. If you have ideas on how you can promote your products without paid advertising, be sure to use them. You may even consider using referral marketing as a means of advertising since you can do this relatively cheap (if not free). 

№6. Create a personal website.

One of the most important assets is a professional website. He is your business card. Try to make it as user-friendly and attractive as possible so that they are interested in its content.

A website is exactly the tool that will stay with you forever, unlike other placements that may disappear. 

№7. Use a blog for the best results.

Using blogs to promote your business is a great idea. It is thanks to them that people become virtually closer to you and more loyal. For example, 34% of users make an unplanned purchase after reading a blog article. This is a good result that motivates the business to try to motivate people to purchase in this way. 

№8. Engage in social networks.

Nowadays, social networks are one of the best tools for finding new buyers. Thanks to them, you have many different tools that will help you connect with customers, make yourself known, and also create an automated sales funnel that will bring a lot of profit. Use them in your strategies, show yourself so that people hear about you and know you. The most popular at the moment are Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Try to study what tools they have and analyze the competitors if they are already using them. This will make it easier for you to understand how to use them to your advantage, as well as how to avoid the mistakes of competitors and choose only the best strategies for yourself. 

№9. Don’t forget about marketing experiments. 

If you are ready to try to make yourself known on a new site – do not be afraid and act. The most important thing at this point is to always keep in mind the hypothesis you are testing. Don’t be afraid, something will go wrong. The most important thing is to have a plan of action for when everything goes according to plan or vice versa. 

№10. Analyze customer data.

The analysis is the most important thing in any strategy. Without it, you will not be able to understand which tools work better and which ones work worse. Try to study and use all the necessary metrics for each promotion channel. Do it at least once a month. Having data about purchases, customers, conversions, etc. will be much easier for you to understand where you miss, and where it is better to scale the results. You can also get the data from the online receipt generator tools you use for your business. 

№11. Don’t forget about CRM.

CRM is a very cool tool that can make life easier for your company. It can help automate a lot of different tasks. It is this system that stores all the data about your business: information about leads, potential customers, interactions with you, and sales. 

№12. Email marketing is power.

Email is a powerful resource that works great in tandem with CRM systems. With welcome and sales emails, you can collect even more customer data and encourage them to buy or interact with you better. They will help create a loyal and engaged audience around you. Use them in your business and you will see for yourself how convenient this tool is. 

№13. Leverage pre-recorded webinars.

Webinars are a powerful tool to use when selling any product or service. The ‘face-to-face’, interactive nature of webinars has the power to turn a complete stranger into a paying customer in just a few minutes. The problem is small businesses have inherently limited resources and doing live webinars on a regular basis is very hard to sustain. This is where pre-recorded webinars come in. You can perfect and record your sales presentation once and, provided you use the right webinar software, turn it into an engaging, on-demand experience that can convert leads into customers on autopilot.


For a small business, all of these business tools are important, but it’s also important to understand what you expect and be realistic about your chances. It is best to start by learning everything about your chosen niche before using any of these strategies. Experiment, analyze the results, and choose the most convenient option for you.
Read More: How to Grow Your Small Business Online

Jared Freen

Jared is a dynamic and driven journalist with a passion for uncovering the truth and sharing untold stories. With over a decade of experience reporting from the front lines of some of the world's most volatile regions, Jared has a reputation for fearlessly pursuing the facts, no matter how challenging or dangerous the situation.